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House of lacuna interview with Jodie minto

Today I’m chatting with Naomi Swalwell from House of Lacuna about her journey of starting and scaling an ethical and sustainable fashion label. We chat about: – How to find manufacturers – Manufacturing and collection/product advice – What the biggest driver of traffic and sales is for House of Lacuna – What it’s like to […]

28. Launching and scaling an ethical fashion label with Naomi Swalwell from House of Lacuna

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Oh my word, what was I thinking?! After 8+ years running my fashion eCommerce business and recently sold it, I’ve had some time to reflect on the journey it was. The good, the bad and plain ugly. In today’s episode, I share with you the top 12 (14 actually!) learnings, reflections or plain right dumb […]

27. 12 Things I’d Do Very Differently in My Next eCommerce Venture

Facebook ads for online stores

In today’s world, digital marketing has become the backbone of businesses all around the world. With over 2.8 billion monthly active users on Facebook, it’s no surprise that Facebook Ads has become a go-to marketing tool for businesses of all sizes. However, managing Facebook Ads can be a challenging task, especially if you’re new to […]

5 x Reasons Why You Should Consider Done-For-You Facebook Ads Management for Your Ecommerce Business

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If you’ve been running Facebook and Instagram ads for a while now for your eCommerce store, you have probably experienced your fair share of 4th quarter ad cost blowouts before. It happens every year, and if you are anything like me, you hope maybe this year will be different… until it’s not. In today’s episode […]

24. Fourth Quarter Facebook Ad Wobbles. What’s working when your Ad Costs double overnight.

What’s that I see? Applications are open for eComm Ads Academy! 👀⁠ If you are an established online boutique owner looking to confidently and profitably take control of your FB and IG Ads Management yourself (even if you have tried and failed in the past!)⁠⁠eComm Ads Academy is for you if:⁠⁠✔️ You feel like you […]

19. My Facebook Ads coaching program is here – eComm Ads Academy

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Facebook ads for online stores

Ah, the million dollar question. Is your eCommerce store ready for paid Facebook Ads? ‘Do I have enough products?’ ‘Is my website good enough?’ ‘Will I go broke?’ ‘Will I make a fool of myself?’ I hear you and your inner doom spiralling thoughts. Lots of online store business owners keep themselves awake at night […]

18. Are Facebook & Instagram Ads Right For Your eCommerce Business? Tune in to find out.

Thinking about launching your own online store?

So what IS working right now in Facebook Ads land? Great question. Often we feel like nothing is working and have to stop ourselves from throwing our computer against the wall. Things that used to work just up and stopped overnight. With no explanation as to why. The Meta ‘experts’ keep emailing and calling and […]

16. What Facebook Ad Strategies are Working Well Right Now For My Online Fashion Store

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We are talking about your winning website, as well as the ultimate challenge of how to drive traffic and customers to your website. So what even is that? Your winning website is obviously your shopfront. That’s what the world sees when they land on your site for the very first time. So we want to […]

14. 5 x Steps Launching Your Online Store, Part 3, Your Winning Website and Sending Traffic to Your eCommerce Store

online store

Today we are talking about the metrics and analytics you need to measure on your online store. I know this sounds kind of boring and a little bit dry. However, as business owners, we really need to be able to wrap our head around these numbers because inside of this data, and these analytics as […]

10. Metrics To Measure In Your eCommerce Business

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The Five Biggest Facebook Ad Mistakes Now, I’m one that is all about promoting using paid traffic strategies within your whole eCommerce marketing plan because I know firsthand how quickly they can help you scale your success! However, there are few common trip ups people make when setting up their ads. There’s a science and […]

4. The Five Biggest Facebook Ad Mistakes

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