WORK WITH JODIE

Ready to grow your online fashion or lifestyle brand?

Through on-demand courses, private coaching and my high-touch mastermind, I offer flexible support to meet you where you are and take you where you want to go.

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Jodie Minto, e-commerce growth strategist

E-COMMERCE GROWTH STRATEGY

The challenge is rarely just your ads, website or products.

I look across your products, numbers, website, marketing and customer journey to find what is limiting growth, where profit is being lost and which priorities are most likely to move the business forward.

THE LEAN MILLION DOLLAR METHOD

Your framework for scaling a lean, profitable, freedom-first e-commerce brand.

Rather than chasing isolated tactics, we strengthen your business and product strategy, sales and marketing engine, and systems together. This creates a clearer path to multi-six or seven figures with stronger margins, a leaner team and a business that does not rely on you for everything.

Business & Product Strategy

What is the clearest path to profitable growth, and which products will get you there?

Build a more focused and profitable business model by aligning your growth goals, sales channels, product range, pricing and inventory, so more of your revenue turns into margin and cash flow.

Sales & Marketing Engine

How will you attract and convert your ideal customers consistently?

Create a more predictable path to sales with sharper positioning, stronger messaging, a higher-converting customer journey and a clear marketing and promotional rhythm that can scale with the business.

Systems for Scale

What needs to work without you so the business can grow with more freedom?

Build the operational capacity to grow through stronger processes, a lean team, automation, AI and the right 3PL support, so the business runs more efficiently and is less dependent on you.

CHOOSE YOUR LEVEL OF SUPPORT

Three ways to work together.

Whether you need a clear plan, ongoing strategic support or practical training, choose the option that best matches where your business is now.

01 · ONGOING STRATEGIC SUPPORT

The 7-Figure Scale Collective

BEST FOR: PERSONALISED STRATEGY, ACCOUNTABILITY AND ONGOING SUPPORT

Expert guidance for the decisions that matter most as you scale.

A high-touch mastermind for fashion and lifestyle founders ready to move beyond unpredictable sales and scale with more clarity, consistency and profit.

Get expert eyes on your business, personalised guidance on what to focus on next, and ongoing support to help you make stronger decisions without carrying it all alone.

EXPLORE THE COLLECTIVE

02 · PRIVATE 1:1 STRATEGY

Your 90-Day eComm Growth Plan

BEST FOR: CLEAR PRIORITIES, EXPERT DIRECTION AND A PRACTICAL 90-DAY PLAN

Stop guessing what to focus on next.

In this private strategy intensive, we step back from the day-to-day and look at what’s really happening across your business.

Together, we review your Shopify data, Meta ads, email performance and social content to identify the strongest opportunities for growth.

Then we turn those insights into a focused 90-day plan, so you know what to prioritise, what to pause and where to put your time, energy and budget next.

VIEW PRIVATE STRATEGY

03 · COURSES AND TRAINING

Practical e-commerce education

BEST FOR: LEARNING, IMPLEMENTING AND BUILDING YOUR CONFIDENCE

Learn the skills behind a stronger online store.

Choose from practical programs covering profitable e-commerce growth, Meta Ads and smarter ways to create consistent sales.

You’ll get clear training, proven frameworks and practical tools you can apply directly to your business, either at your own pace or inside a supported live program.

EXPLORE THE COURSES

AS TRUSTED BY

Fashion and lifestyle brands I’ve supported.

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AN EXPERIENCED SECOND SET OF EYES

Sometimes you’re simply too close to the business to see what is holding it back.

I review your numbers, products, website, customer journey and marketing to identify what is limiting growth. You leave knowing what to prioritise, what to improve and where the strongest opportunities are sitting.

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THIS SUPPORT IS FOR YOU IF

Your brand has traction, but growth is inconsistent.

You are making sales, but the next stage feels harder than it should. Too many products, priorities or marketing decisions are competing for attention.

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YOU WILL GET THE MOST VALUE IF

You want clear priorities, not another list of tactics.

You are prepared to use the numbers, make focused decisions and strengthen what is already working rather than continually changing direction.

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THIS IS NOT THE RIGHT FIT IF

Your business is not yet established, or you are looking for done-for-you management.

My work is designed for established brands whose founders are ready to make stronger decisions and follow through on them. It is strategic support, not a shortcut around ownership or implementation.

Not sure which level of support is right for you?

EXPLORE WAYS TO WORK WITH ME

RESULTS ACROSS DIFFERENT STAGES

Results that changed the trajectory of these businesses.

Different brands, different starting points and different strategies. Each result began by identifying what was limiting sales, finding the strongest opportunities and focusing on the priorities most likely to create meaningful growth.

Shopify result showing 203 percent growth

SHOPIFY GROWTH

A$560K in sales and 203% growth

Strong growth across total sales and order volume.

Shopify result showing 98 percent growth

SIX-MONTH RESULT

£46.8K in sales and 98% growth

Clearer priorities and consistent implementation created stronger momentum.

Client sales result showing 100 percent growth

YEAR-ON-YEAR GROWTH

100% growth in the mastermind

A sharper focus helped double the business over the comparison period.

Client dashboard showing 153 percent growth

PROFITABLE SALES GROWTH

153% growth

A stronger product and marketing rhythm translated into substantial growth.

Shopify dashboard showing client sales growth

SUSTAINED SALES MOMENTUM

Consistent growth across the period

The sales trend strengthened across the month rather than depending on one isolated spike.

Meta Ads result showing 9.58 return on ad spend

PAID ACQUISITION

9.58 ROAS

A focused campaign generated strong return while supporting the wider growth strategy.

Client results are individual and are not a guarantee of future performance. Outcomes depend on the business, market, implementation and starting position.

Ready to move your business forward with a clearer plan?

VIEW WAYS TO WORK WITH ME

WHY WORK WITH ME

Strategy shaped by 27 years of building businesses.

I have owned businesses since I was 19, across both services and products. Over that time, I have built four businesses, led teams and experienced the realities of growth from the inside.

My fashion brand began at weekend market stalls and grew into a seven-figure, online-only e-commerce business with an office and six full-time staff before I sold it in 2023.

I understand what it takes to move from doing everything yourself to managing stock, cash flow, marketing, people, systems and growth at the same time. That is why my advice looks at the whole business, then focuses your attention on the decisions most likely to improve sales, profit and the way the business runs.

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CLIENT RESULT

Gemma Brennan

Confetti Kidz

“My business has grown by 628%. No exaggeration.”

Every business owner needs someone like Jodie. I began working with her six months ago, unsure of what to expect, and the growth since then has been incredible.

If you’re serious about taking your business to the next level but unsure where to start, Jodie is there every step of the way, uncovering areas you may never have considered. I can’t wait to see what comes next with her continued support and guidance.

Business Degree

GPA 6.75

Gold AusMumpreneur

Fashion, 2020 and 2021

Gold Stevie Award

Company of the Year, 2021

Local Business Awards

Outstanding Fashion winner

Certified Digital Marketer

Digital Marketing Institute

Meta Media Buying Professional

Professional certification

CERTIFIED
LIFE COACH