I teach online store owners how to crack the code of eCommerce success for a life of uncapped income, flexibility and fun.
Hi, I'm Jodie
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Are you struggling to get the sales you need on your online store each day? 😠Worried it could be your products, your prices, or your website that is broken?
After 7+ years of coaching eCommerce clients, when a founder isn’t getting the sales they need, we can usually categorise a lack of results into two areas – a traffic problem (or lack of) or a conversion problem (traffic isn’t buying)
In this episode, I will share how you can figure out what’s going on in your business, how to self-diagnose whether you have a traffic or conversion problem, and where to focus your efforts to scale your traffic and sales.
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More of a reader, than a listener? Catch the show notes below:
Today I’m chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line.
I know for many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will treat your campaigns with the same amount of attention we do, and understand your business inside and out.
But the exact opposite happens for most e-commerce founders I speak to. Results tank, you can barely get hold of your ads manager (the agency junior whom your account was handed too because you aren’t considered a ‘big spender’, and your bank account dwindles right before your ads. The most frustrating part? When you get your monthly report from the agency telling you how great your ads are doing when you know for a fact they are not.
But it’s not all doom and gloom. In fact, I’m here to let you know it’s never been easier to manage your ads yourself in 2024. Tune in, and let’s go.
But first:
Why Facebook Ads? And Why now?
My signature eComm Ads Academy is opening for enrolment very soon, where I will spend 12 weeks with you showing you exactly how to confidently and profitably manage your Facebook ads yourself while both saving you thousands of dollars on management fees a month AND improving your results.
So how much does it cost to outsource your ads? Let me break it down for you.
On average, Ads management costs for an ecommerce business are around $3,000 a month for a relatively small ad spend budget (think under $10k a month ad spend).
For me to outsource my ads for iland co. with an ad spend of around $20k a month, I was quoted $6k per month PLUS sales commission of every campaign (including ones I’d built myself and had been running for years). I know some agencies charge $20k a month to have them manage your ads..!
On top of the monthly fee, most agencies require you to commit to a min of 3 months (usually 6 months).
So at the minimum, you usually have a minimum commitment of $9k for three months of management (plus GST).. And don’t forget for this level of ad spend, you will be handed over to a junior. You won’t be a priority.
If your monthly ad spend is more than $20k like mine was, you’d be looking at around $18K++ for three months of management. And even then, your account won’t be handled by the best ads manager they have.
Outsourcing your ads is a HUGE expense to a small business. And for most, the experience isn’t good.
Imagine paying YOURSELF that money each money, or re-investing it into your business, new stock, that next collection.
Why spend all that hard-earned money on other people when you can invest in becoming a Facebook ads expert for a fraction of the price (less than one month’s management)?
eComm Ads Academy does exactly this and doors open for enrolment very soon.
If you want a little taste of what eComm Ads Academy is about, be sure to join my 4-day challenge, Ads Boost Bootcamp. Register here.
So is it even possible to manage your ads yourself?
YES!
What’s possible?
One of my students Amber went from $1,400 months to $140k months by implementing Facebook Ads. Prior to learning how to launch, manage and scale her ads, she would spend every weekend at market stalls. Now she does the occasional market stall for fun – not because it’s the only revenue stream in the business.
I scaled my own online fashion store from modest $10k months to $170k months with the power of facebook ads.
Nothing scales your ads faster than paid ads!
AND it’s never been easier to manage them yourself as the platform becomes easier to use, more automated and less dependant on complex funnels or ‘hacks’.
So how can you confidently and profitably self-manage your paid ads?
Learn the ropes in a program such as eComm Ads Academy from someone who successfully ran my own ads and scaled my online store to over a million dollars a year.
DIYing your Facebook ads management is 1,2, 3 – (eaa framework)
Broken down this looks like:
Tired of throwing money away on Facebook Ads?
Go from clueless to confident with my easy, intimate eCommerce ads coaching program.
If you’re tired of wasting thousands of dollars in your Ads Manager, I can help. I’ve broken the ads process down into three simple steps:
Step 1: ACTIVATE
Step 2: ATTRACT
Step 3: ACCELERATE
Build your Meta ads strategy to align seamlessly with your business’s unique objectives, product range, and customer base.
Launch your ad strategy to attract your ideal customers 24/7, using up-to-date tactics and scroll-stopping creatives.
Use the data and my expert advice to improve performance and scale your ads for long-term, consistent growth.
WHO ITS FOR:
eComm Ads Academy is perfect if you’ve tried Facebook or Instagram Ads before (even if they were a total flop).
WHO IT’S NOT FOR
eComm Ads Academy doesn’t suit service-based businesses, as our strategies are specific to ecommerce stores.
THE CALLS
There are 3 x Live Masterclasses to uplevel your skills and confidence and learn new strategies.
There are 9 x 60-minute Q & A calls where you get your questions answered.
THE COURSE
Dive into 7 meticulously crafted modules with over 50 concise, action-oriented video lessons to help with your learning journey. Here’s a breakdown of what we’ll cover:
Hint – not sure if your business is ready for ads.
Watch the replay of my Scale masterclass. Claim your free masterclass here.
***
Links and References:
Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starting 13th Feb.
Join my free 4 x day Facebook Ad Challenge starting in February 2024.
Episode 33. THE most important button to click when building your Facebook Ads
Episode 57. The 5 x Klaviyo automated flows every eCommerce business needs
Online Store Success Waitlist – Coming back in March 2024
eComm Ads Academy Waitlist – Doors open for enrolment on 14th Feb. 2024
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