FREE E-COMMERCE RESOURCES
Free resources for your next move.
Guides, tools and trusted support for established fashion and lifestyle brands.
Swipe these freebies
Start with the resource that matches what you are working on now.
Each resource is designed to help you make a clearer decision, identify what may be holding sales back and take practical action.
Free 5-day e-training + guide
The 5 major online store mistakes costing you sales
Find the issues quietly stalling your traffic and conversions, and learn what to address first.
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Free Meta Ads guide
Meta Ads have changed: what is working for e-commerce brands
Understand the changes affecting paid ads and how to adapt your strategy in today’s environment.
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Free scaling guide
Deconstructing a million-dollar-a-year online store
See the three key shifts that helped take my fashion brand from $350K to $1.3M in one year.
Get it nowTools I use and recommend
Software and systems that support a leaner e-commerce business.
Some links below are affiliate links, which means I may receive a commission or account credit. I only include tools I use, have used or genuinely recommend.
Shopify
The e-commerce platform I used to build and run my own seven-figure fashion brand. Simple to manage, scalable and supported by a large app ecosystem.
Klaviyo
Email and SMS marketing automation built for e-commerce, helping brands turn customer data into more relevant campaigns and flows.
Triple Whale
A reporting and attribution platform that connects with Shopify, Meta Ads, Google Ads and Klaviyo to bring key performance data together.
ManyChat
Automate useful conversations across Instagram DMs and Messenger, from FAQs and lead capture to product enquiries and customer support.
ClickUp
An all-in-one productivity platform for planning, documenting processes and keeping projects and team responsibilities organised.
Kajabi
The platform I use for my website, courses, podcast and email marketing. Useful for experts building education, coaching or content-based businesses.
Later
A social media scheduling tool for Instagram, Facebook, TikTok and Pinterest, with planning and publishing features for lean teams.
Wayflyer
Revenue-based financing for consumer brands. I previously used Wayflyer to support inventory funding in my fashion business.
Outsourcing Crew
A virtual-assistant service I use and recommend for taking recurring administration and operational tasks off your plate.
Trusted experts and courses
Specialist support I am happy to recommend.
These recommendations cover areas outside my core coaching and training, including Google Ads, Shopify development, analytics and course-business strategy.
Google Ads Bootcamp
Kaity Griffin’s training for building a stronger understanding of Google Ads fundamentals.
Free keyword series
A practical starting point for understanding Google Ads keywords and search intent.
Profitable Promotion
Kaity Griffin’s flagship training for improving e-commerce Google Ads strategy and execution.
Lifestyle Business School
Stevie Dillon’s support for experts building lean, profitable online course and coaching businesses.
ShopTweaks
Sagar is my long-term Shopify developer and my first recommendation for Shopify design and development support.
Ray Pastoors
Google Analytics, reporting and SEO support for businesses wanting clearer data and better visibility.
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✦ Private strategy
✦ Ongoing coaching
✦ Practical training
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