$20M+
In sales for my students & clients
1,000+
OVER E-COMMERCE BUSINESS OWNERS HELPED
2013
LAUNCHED MY FASHION BRAND, ILAND CO.
2023
SOLD MY 7-FIGURE ONLINE FASHION BUSINESS
20+
YEARS IN BUSINESS AND MARKETING
SWIPE THESE FREEBIES
<< FREE DOWNLOAD>>
The Perfect Product Page Template for Fashion & Lifestyle eCommerce Stores
Learn the essential elements of a high converting product page. Includes a wireframe design of an ideal page layout.
<< Free Downloadable Guide>>
Learn the 5 Major Online Store Mistakes That Are Costing You Sales
Discover these key mistakes that you might be making right now and start making more sales from your online fashion or lifestyle store today.
<< SWIPE DOWNLOADABLE GUIDE >>
Top 5 Facebook Ads Strategies Working for Fashion & Lifestyle Online Stores in 2024
Discover what's changed this year for Facebook Ads and how to use these changes to your advantage.
RECOMMENDED RESOURCES
I use and recommend these software systems for e-commerce and online course creators.
Please note that some of these links are our affiliate links for which I receive a small commission or free training, and all of the links are for products we use and love.
Later Social Media Scheduler
Later is my favourite scheduling tool for Instagram, Facebook, TikTok and Pinterest. I use their basic paid plan for extra posting functions but they have higher packages too with more analytics.
American Express Qantas Rewards Card
I pay all of my business expenses using my American Express Business Rewards card. I earn enough frequent flyer points per year for a number of trips, both international and domestic, for myself and my entire family. This affiliate link will give you a bonus of 170,000 Qantas Frequent Flyer Miles when you join!
Shopify eCommerce Platform
The world's leading e-commerce brands sell with Shopify, and you can do so, too. I used Shopify for my own 7-figure online fashion brand for many years, and it's so easy to use, with many plug-ins available.
Triple Whale
Triple Whale is a reporting and attribution platform that lets you collect accurate attribution data and transform it into growth. They have a free plan, and the software plugs right into your Shopify, Facebook Ads Manager, Google Ads and Klaviyo accounts.
WayFlyer
Wayflyer provides financing to consumer brands that sell both online and offline. Apply in minutes and access financing in hours. I used Wayflyer for inventory financing for my fashion business and repayments are based on daily sales revenue.
Klaviyo
Marketing Automation for Email Marketing, SMS & CDP. Intelligent email marketing and SMS platform with automation for faster, more efficient growth. Turn your customer data into hyper-personalized messages.
ClickUp
ClickUp is an all-in-one productivity platform that works as an ideal place for teams to come together, brainstorm, plan, and collaborate on everything from process docs to product designs.
Kajabi
I use Kajabi to host my website, online courses to host my podcast and send my weekly newsletter. It's a complete online business platform for serious entrepreneurs, experts, and influencers.
Outsourcing Crew
Your go-to-crew for reliable and trusted business support
Ready to hire your first Virtual Assistant? I highly recommend (and use!) VAs from the Outsourcing Crew.
At Outsourcing Crew, our virtual assistants whisk away your soul-sucking admin tasks, giving you more time to execute ideas, expand your business, and do more of the things you love.
RECOMMENDED EXPERTS AND COURSES:
Google Ads Bootcamp
Google Ads Bootcamp
Module one of Kaity Griffith's comprehensive course, offering a strong grasp of Google Ads essentials.
Profitable Promotion
The flagship course that equips you with the expertise to revolutionise your e-commerce advertising efforts.
Lifestyle Business School
Design a Simple Lifestyle Business — High Profit Margins, Working 5-Hour Days With a Lean Team.
If you are looking to turn your expertise into an online course or coaching program, Stevie is your lady! I've worked with Stevie for a number of years and she is incredible.
ShopTweaks
Sagar at Shop Tweaks for any of your Shopify design and development needs.
Sagar has been my trusted Shopify developer for over 10 years and my number-one recommendation to any of my students and clients.
