FREE E-COMMERCE RESOURCES
Clearer answers for your next move.
Practical guides to help you diagnose what is holding back your online store, decide what to fix first and move forward with more confidence.
EXPLORE THE FREE RESOURCES
Swipe these freebies
Start with the resource that matches what you are working on now.
Each resource is designed to help you make a clearer decision, identify what may be holding sales back and take practical action.
Free conversion guide
The Conversion Rate Amplifier
Identify what is holding back your online store conversion rate and where to focus first.
Free Meta Ads guide
The Meta Ads Troubleshooter
Work through your creative, audience, campaign and offer in the right order before changing everything at once.
Free sales diagnostic
The Sales Slowdown Diagnostic
Review seasonality, traffic, conversion, stock, average order value and customer mix to find what changed.
Tools I use and recommend
Software and systems that support a leaner e-commerce business.
Some links below are affiliate links, which means I may receive a commission or account credit. I only include tools I use, have used or genuinely recommend.
Shopify
The e-commerce platform I used to build and run my own seven-figure fashion brand. Simple to manage, scalable and supported by a large app ecosystem.
Klaviyo
Email and SMS marketing automation built for e-commerce, helping brands turn customer data into more relevant campaigns and flows.
Triple Whale
A reporting and attribution platform that connects with Shopify, Meta Ads, Google Ads and Klaviyo to bring key performance data together.
ManyChat
Automate useful conversations across Instagram DMs and Messenger, from FAQs and lead capture to product enquiries and customer support.
ClickUp
An all-in-one productivity platform for planning, documenting processes and keeping projects and team responsibilities organised.
Kajabi
The platform I use for my website, courses, podcast and email marketing. Useful for experts building education, coaching or content-based businesses.
Later
A social media scheduling tool for Instagram, Facebook, TikTok and Pinterest, with planning and publishing features for lean teams.
Wayflyer
Revenue-based financing for consumer brands. I previously used Wayflyer to support inventory funding in my fashion business.
Outsourcing Crew
A virtual-assistant service I use and recommend for taking recurring administration and operational tasks off your plate.
Trusted experts and courses
Specialist support I am happy to recommend.
These recommendations cover areas outside my core coaching and training, including Google Ads, Shopify development, analytics and course-business strategy.
Google Ads Bootcamp
Kaity Griffin’s training for building a stronger understanding of Google Ads fundamentals.
Free keyword series
A practical starting point for understanding Google Ads keywords and search intent.
Profitable Promotion
Kaity Griffin’s flagship training for improving e-commerce Google Ads strategy and execution.
Lifestyle Business School
Stevie Dillon’s support for experts building lean, profitable online course and coaching businesses.
ShopTweaks
Sagar is my long-term Shopify developer and my first recommendation for Shopify design and development support.
Ray Pastoors
Google Analytics, reporting and SEO support for businesses wanting clearer data and better visibility.
READY FOR PERSONALISED SUPPORT?
Need more than a free resource?
Get expert eyes on the wider business, understand what is limiting growth and leave with clearer priorities for your next stage.
✦ Private strategy
✦ Ongoing coaching
✦ Practical training
✦ Clear next steps
