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FREE Masterclass - Scale Your eCommerce Sales with Facebook Ads

2024 facebook predictions

There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform has become increasingly easier to navigate, machine learning continues to improve and for many, costs have decreased (especially those that have embraced best practices). I go into even more detail about my predictions on my podcast, Online Store […]

5 Predictions For Facebook Ads In 2024

Digital Marketing Strategies for Your eCommerce Store

How to Amplify Your Online Sales You’ve poured your heart and soul into creating a beautiful business and launching your online digital marketing ecommerce site, anticipating a flood of customers. But the reality is a slow stream of website traffic and modest sales. It’s time to shift gears and adopt a robust eCommerce digital marketing […]

Tips For Digital Marketing Strategies for Your eCommerce Store

key elements facebook instagram ads (1)

If you have been running your online business for a while now, you have probably realised that traffic, or website visitors, are the lifeblood of any eCommerce store.  Because, from all the website visitors that come past your store each day, only 1-2% will actually go ahead and buy.  In other words, for every 100 […]

3 x Key Elements For A Successful Facebook and Instagram Ads Campaign

57. The 5 x Klaviyo automated flows every eCommerce business needs with Linda Thomas, from Ashlinc Digital

If you’ve been following me for a while or joined one of my courses, you will have heard me hammer on about the power of email marketing.  Email marketing is one of the cheapest and most effective marketing tactics available to us and is also one of the most underutilised.  Often eCommerce business owners are […]

The 5 x email automated flows every eCommerce business needs

mastering google ads

Google Ads are a powerful tool to add to your eCommerce marketing arsenal. With Google being the main place people are searching for answers on the internet, it makes sense to connect with them directly to your products and services. However, Google Ads aren’t right for every business all the time.  So how do you […]

Mastering Google Ads: A Blueprint for eCommerce Success

54. Creating Winning TikTok Ads for your online store

I love Facebook and Instagram paid Ads.  Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store. As someone deeply passionate about this topic, I can’t help but emphasise the tremendous impact that paid social media ads can have on driving […]

Using Facebook & Instagram paid ads to scale and grow your online business

Unlocking the Lifestyle Business Sweet Spot: A Journey of Freedom and Fulfilment

I want to share a conversation I recently had with my brilliant business coach, Stevie Dillon, on building a business that truly aligns with your values. Stevie’s journey and insights have been transformative for me, and I can’t wait to pass them on to you. Stevie, a seasoned entrepreneur known for her Business Sweet Spot, […]

Unlocking the Lifestyle Business Sweet Spot: A Journey of Freedom and Fulfilment

When I decided to create a podcast on branding, I knew I needed to chat with the lovely Effie Asafu-Adjaye from Beautiful Sparks. Effie is the founder and director of an international brand consultancy, and she has worked with renowned brands like Julique, LVMH, and Victoria Beckham Beauty. She has mastered the craft of helping […]

Elevating Brand Identity and Strategy: Insights with Effie from Beautiful Sparks

facebook instagram social media paid ads

I love Facebook and Instagram paid Ads.  Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store. As someone deeply passionate about this topic, I can’t help but emphasise the tremendous impact that paid social media ads can have on driving […]

Using Facebook & Instagram paid ads to scale and grow your online business

website design online store sales

Your website is the equivalent of a brick-and-mortar shop front – first impressions are everything. The more customers (traffic) your website design attracts, the higher your sales. Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for long […]

How to build a winning website design for your online store: drive traffic to your business and increase your sales!

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