When I decided to create a podcast on branding, I knew I needed to chat with the lovely Effie Asafu-Adjaye from Beautiful Sparks. Effie is the founder and director of an international brand consultancy, and she has worked with renowned brands like Julique, LVMH, and Victoria Beckham Beauty. She has mastered the craft of helping […]

I love Facebook and Instagram paid Ads.  Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store. As someone deeply passionate about this topic, I can’t help but emphasise the tremendous impact that paid social media ads can have on driving […]

Your website is the equivalent of a brick-and-mortar shop front – first impressions are everything. The more customers (traffic) your website design attracts, the higher your sales. Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for long […]

I’ve just officially exited my eCommerce business, iland co. and have been enjoying some downtime to rest and recoup after the rollercoaster that has been the past few years. I know I’ve been quiet here and on socials while I take a minute to breathe, and if I’m honest I’ve been feeling quite burnt out.  […]

Starting your own eCommerce store can be an exciting and rewarding venture, especially in the fast-growing world of online shopping. But where do you begin? In this article, we’ll take you through 10 steps to launching your own eCommerce store and help you turn your dream of starting an online boutique in Australia into a […]

In today’s world, digital marketing especially Facebook Ads Management has become the backbone of businesses all around the world. With over 2.8 billion monthly active users on Facebook, it’s no surprise that Facebook Ads has become a go-to marketing tool for businesses of all sizes. However, managing Facebook Ads can be a challenging task, especially […]

From Stay-at-Home Mums to Online Entrepreneurs: The Flexibility and Freedom of eCommerce Starting an online store can be a rewarding and profitable venture for women who want to work from home, have flexibility in their schedules, and take control of their financial future. With the rise of eCommerce and online shopping, starting your own online […]

The financial and emotional rollercoaster that is the life of an online retail business owner, is certainly not one for the faint-hearted. One month you are planning on buying a small island, and the next you’re scraping pennies together to pay for the next round of stock.   If you, like me, sell seasonal products […]

Online retail income report. What’s the purpose of me sharing my monthly? Every month, I get a little raw and real about my revenue and return – good or bad. Why do I share my online retail income reports? Because I believe that complete transparency is the key to eCommerce and online retail success. So […]

Easter is only days away, and if you haven’t put together any Easter campaign ideas to drive sales – it’s not too late. It doesn’t have to be anything super lavish or special, but riding the bandwagon of Easter goodwill and relaxation is key to making some last-minute sales. Every Easter shows a significant rise […]