LIKE YOU, I WAS SOMEONE WHO KNEW THERE HAD TO BE SOMETHING MORE THAN THE 9-5 GRIND OUT THERE FOR ME.
MY STORY
Eight years ago, I was living in the Middle East with my husband and two young children. I loathed my full-time corporate job because I was burnt out and exhausted, and everything felt hopeless.
Then on a trip to Australia, I spotted women wearing stunning summer kimonos. Suddenly I had a vision of creating a fusion between East and West, creating designs that married the Arabic abaya and Japanese kimono.
And so, my e-commerce journey began. I founded iland co. and began selling at local markets.
My kimonos sold well, and I knew my business had potential. But I was still working my full-time job, and it was time to take a leap of faith.
So that’s what I did. I set up an online store and started making my business dream a reality.
And then, guess what? I didn’t make a single sale. I quickly realised that traffic and sales don’t come just because you press ‘publish’ on your website and run a few social media posts. (So unfair!!)
So, I began researching and studying everything I could about e-commerce, digital marketing, copywriting, social media, and Facebook ads, but I couldn’t get enough!
I sought the help of international fashion industry experts. I hired a business coach and I attended a million conferences and masterminds. I was determined to make it work.
Then, I tested different strategies, learning the hard way through trial and error. I wasted time on the wrong things and money on many things that didn’t work.
THEN I REALISED ...
e-commerce is a numbers game, and only 1 - 3% of website visitors were likely to convert. I soon understood that the lack of traffic, not my products, was the problem. Then I discovered Facebook Ads, and I've never looked back!
Facebook and Instagram Ads became my new superpower.
I learnt how to manage my own ad account by adopting the latest strategies and tactics. Finally, traffic and sales began to grow.
(I can still remember having my first $5K month. I was so excited – my hours and hours of hard work were beginning to pay off.)
My Facebook Ads brought in consistent traffic and amazing returns on my investment. My website visitors were adding to their carts like nobody’s business.
Plus the branding, customer service, and user experience work I had put in was leading to glowing reviews - which encouraged others to buy.
I HAD CRACKED THE ADS CODE...
I could hardly believe my eyes as I watched my sales hit $10K, then $20K, $50K, $100K, $170K and more.
It hasn’t been an easy journey, but I couldn’t be prouder of my achievements, and I recently sold my e-commerce business for a great return.
AND I WANT THE SAME FOR YOU.
$20M+
In sales for my students & clients
1,000+
OVER E-COMMERCE BUSINESS OWNERS HELPED
2013
LAUNCHED MY FASHION BRAND, ILAND CO.
2023
SOLD MY 7-FIGURE ONLINE FASHION BUSINESS
20+
YEARS IN BUSINESS AND MARKETING
MY MODUS OPERANDI?
To teach emerging online store owners how to crack the code of eCommerce success for a life of uncapped income, flexibility and fun.
Some of Jodie's recent awards and certifications
Amber scaled her sales by 2,900% to a million dollars a year (in less than 12 months)
I was struggling to be seen and making a humble 25K per year online before I enlisted the help of the best coach I have ever come across in the eccom space, Jodie Minto.
I have now achieved the unbelievable goal of becoming a 7 figure business in just under 12 months of studying with her! .. Yes, that stuff can really happen! This was only achievable by having expert coaching from Jodie who has guided me step by step in how to effectively advertise on Facebook and set professional goals and strategies in place.
I hesitated for over a year before I took the leap to study with Jodie and only wish I had done it sooner… and not wasted my time & money on many other courses that got me nowhere.
Learning from someone who has been there and done it themselves and understands every facet of owning your own label and online store just makes sense.
Jodie has the amazing ability to explain technical, creative and most importantly the balance of growth and scaling to help you achieve your goals and not reach burnout…
Jodie Minto is the Real Deal.. a passionate and patient coach who truly cares for her students and wants them to win.. and the best part, she shares the “secrets” of the industry and how to be successful that others are so often tight lipped about. An authentic and transparent coach that truly knows her stuff.. I owe a great deal to Jodie for setting me on the right path… finally!
If you're willing to learn, put in the work and take action then I Highly Highly Recommend joining the Mastermind!
Amber, Designer & Owner - Ladies fashion brand
"Jodie has been a mentor and business coach of mine for many years. I owe much of the success of my 7-figure business to her business experience, expertise and knowledge.
Jodie shares her insights to benefit others who she takes under her wing, in a warm, personalised and caring way.
I encourage other business owners to engage with Jodie and learn of the many ways to reach the heights of owning a successful business."
Jane Matley, Luxury Pet Brand
As trusted by...
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Coaching
Ready to move beyond group courses and receive personalised, 1:1 support to scale your online store?
My coaching packages are designed to give you the tailored guidance and expert advice you need to take your e-commerce business to the next level. Find out more about my Mastermind and coaching products.
Courses
Ready to kickstart your e-commerce journey and start seeing real results?
My online courses are perfect for new founders who want to build a solid foundation for growth. With step-by-step guidance, you’ll learn the strategies that can help you scale your online store and achieve consistent sales.
Workshops
Need to solve a specific problem and get back on track fast?
My on-demand short workshops are designed to provide quick, actionable solutions to help you overcome common e-commerce challenges including improving your Facebook ads, optimising your product listings and more.
