I teach online store owners how to crack the code of eCommerce success for a life of uncapped income, flexibility and fun.
Hi, I'm Jodie
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I want to share a conversation I recently had with my brilliant business coach, Stevie Dillon, on building a business that truly aligns with your values. Stevie’s journey and insights have been transformative for me, and I can’t wait to pass them on to you.
Stevie, a seasoned entrepreneur known for her Business Sweet Spot, has a wealth of experience in digital and social media marketing. The focus of her work is to help online business owners understand their own unique business and marketing journeys. She’s all about educating, inspiring, and fostering relationships with her audience.
We kicked off the conversation with a revelation that set me on my path to building a business that felt right. You see, I came from an e-commerce background, and I was eager to explore a new direction. Stevie played a pivotal role in opening my eyes to a crucial aspect of the online business world. It wasn’t just about creating a stellar webinar or perfecting a launch strategy. The missing piece of the puzzle was traffic and conversion, and she made me realise it.
I was fortunate to have a friend who already had an online course. I sought her advice, and she asked me a fundamental question, “How many registrations do you have for your course?” I was stumped, realising I didn’t have a clear answer. She delivered the truth bomb I needed – my primary focus should be on registrations.
Setting a goal of making $100,000, my friend calculated that I’d need 2,000 registrations for my webinar. The light bulb went off. I knew the number to chase. Armed with this knowledge, I sprinted towards my goal and, to my amazement, achieved the desired revenue. This lesson reshaped my approach to online courses.
Stevie couldn’t be more accurate when she mentions how people often tie their self-worth to their results. We frequently misdiagnose the issues in our business and react emotionally. We might think we need more traffic when the real issue is our offer. Or we tinker with our sales page for weeks while the problem lies in our traffic strategies. We get so emotionally involved in our businesses that we forget to treat them objectively. Stevie guided me on this path even before my first course launched, and it’s a lesson I carry with me today. A setback isn’t personal – it’s an opportunity to analyse and improve.
Stevie’s business journey took an intriguing turn. A year ago, she rebranded herself and recognised that her vision of success didn’t align with the path she was on. She was after something different – a cash-flow-focused business that would fund her lifestyle while allowing her to invest in assets beyond the business. The endgame was creating a lifestyle business where her version of success reigned supreme.
The Lifestyle Business Sweet Spot concept she introduced is ideal for those who want to own a business that doesn’t chase constant growth but instead focuses on cash flow, constraints, fulfilment, and aligning with personal values. It’s about making business a tool for a lifestyle that reflects your dreams.
For those venturing into the world of online courses, Stevie’s insights are invaluable. She highlights a common mistake – jumping straight into fancy launch strategies or tweaking your courses when the core issue often lies in the offer itself. To succeed, ask yourself if you’re solving an urgent, painful problem for a specific person. It’s not about creating something in isolation but responding to a genuine need in the market.
Now, let’s talk about Stevie’s remarkable program, the Lifestyle Business School. If you’re seeking clarity about your endgame and desire a business model that aligns with your unique vision, this is the perfect starting point. Stevie and her team provide you with the operating system, structure, and step-by-step guidance to systematically build an expertise-based business. It’s an approach focused on leveraging systems and processes to achieve business success.
Stevie knows that systems and structures are the keys to freedom. Once your business becomes a well-oiled machine, you gain the freedom to focus on what truly matters, like spending time with family, enjoying life, and sipping that pina-colada. While instant success is a myth, with the right strategy, business model, and structured systems, you can achieve everything you’ve ever dreamt of within a few years.
My journey with Stevie has been nothing short of transformative. Her comprehensive systems, processes, and formulas have revolutionised my coaching business, empowering me to tailor it according to my vision. As entrepreneurs, we often underestimate the power of systems and processes, but they set you free.
Stevie is a true visionary entrepreneur. She’s redefined the concept of success to encompass not just wealth but also the freedom to live life on your terms. Her focus on values, lifestyle, and business resonates with my soul. I can’t recommend her and her programs highly enough.
Stevie is an ex Planning and Environment Solicitor turned Social Media coach turned course creator! She has been in business for six years, and her podcast the Lifestyle Business Sweet Spot has 1 million downloads and counting. Stevie has just launched www.lifestylebusiness.school, where she helps current and aspiring expertise-based founders to build online businesses to their version of the Lifestyle Business Sweet Spot.
This content is part of just one module in my Online Store Success program. In Online Store Success you will learn the foundations of a successful online store so you can scale your business to $100k and beyond. Doors open for the latest version early August 2023, I’ll see you there!
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