I teach online store owners how to crack the code of eCommerce success for a life of uncapped income, flexibility and fun.
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Is your business stuck in a rut?
Many business owners, including those in service-based industries, course creators, and eCommerce founders, have been expressing feelings of stagnation and wondering why their sales aren’t what they used to be. While external factors may contribute to this, sometimes our businesses fall into a rut without us even realising it. In this post, I’ll delve into what this may look like and offer insights into how you can turn things around.
Feeling a bit flat in your business is not uncommon, especially after running it for a while. What once worked seamlessly may no longer yield the same results, leading to a drop in motivation and a myriad of existential questions about the business’s viability. As solo operators, we often have a wealth of ideas, but sometimes we hit a creative roadblock and struggle to think of what to try next. This can lead to stagnation, dampened motivation, and thoughts of abandoning our business ventures in favour of traditional employment.
One critical consideration is innovation. When was the last time you innovated in your business? Repetitive strategies, such as identical social media posts, unchanged product offerings, or sticking to the same marketing tactics, can lead to customer disengagement, ultimately affecting sales. To address this, think about innovating your products. Introducing new styles, categories, or colour variations can breathe new life into your business. If you’re in the fashion or accessories industry, regularly launching new styles is essential to keep your offerings fresh and attract recurring and new customers.
Refreshing your website or reevaluating your branding can also inject new energy into your business. An updated website theme or a revamped brand identity can create a sense of novelty for your customers. Additionally, consider updating your content strategy and organic social media presence. Experimenting with different types of posts or pivoting from solely product-centred content to sharing more about your brand or team can enhance customer engagement and potentially increase sales.
If you feel like you’re not innovating regularly, it’s likely that your business – and your customers – will pick up on the stagnant energy. It’s vital to constantly explore new approaches to keep your business dynamic and evolving. Setting a plan to implement changes, whether it’s a quarterly website refresh or a periodic reassessment of your branding and content strategy, can help keep your business in a state of continual innovation.
While implementing these changes may seem daunting, remember that small adjustments in innovation can have a significant impact on reigniting your passion for your business and attracting new and returning customers. If you need guidance on how to revitalize your business, consider exploring the Online Store Success Program, a comprehensive coaching program designed to help businesses optimise their online presence, align their offerings with their ideal customer base, and ultimately increase traffic and sales.
Thank you for taking the time to read this post. I hope the insights shared here help provide clarity and motivation to revive your business.
If you need help getting out of that rut and need someone to bounce ideas off, be sure to, put your name on the waitlist for Online Store Success.
Enrolment opens up on 15th March (and we start on 2nd of April just after easter).
Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year.
Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.
Who is it for?
Put your name on the waitlist here:
https://jodieminto.com/online-store-success
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If you aren’t innovating regularly, there’s a chance things will be a little stale and stuck.
Innovation – what have you done recently to innovate your business? This could be
If you need help getting out of that rut and need someone to bounce ideas off, be sure to, put your name on the waitlist for online store success.
Enrolment opens up on 15th March (and we start on 2nd of April just after easter).
Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year.
Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.
Who is it for?
You’re launching an online store soon and want to make sales from day one.
You’ve already launched but need a better strategy that actually generates sales.
You’re feeling overwhelmed about what you should do to increase sales and hit that $100k per year in revenue online.
You’re ready to take the next step to realise your business dreams.
Put your name on the waitlist here:
https://jodieminto.com/online-store-success
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