Online Store Success


Got questions about Online Store Success


An online business school for e-commerce entrepreneurs.
Learn how to Build, Grow & Scale, your own profitable online store.


Hey, I'm Jodie

Let me share with you my story…
Six years ago I was living in the Middle East with my husband and 2 young children. I was working full-time in a corporate job that I loathed. I was burnt out and exhausted and desperate to quit my job. I needed a change and I wanted to be my own boss, work my own hours and be in charge of my own destiny.


More of your story goes here... make sure you keep it relevant about this course and topic (oh... and keep it short too) 


More of your story goes here... make sure you keep it relevant about this course and topic (oh... and keep it short too) 


You wonder why your hard work isn't resulting in traffic and sales.
You have invested so much time and money into bringing your business to life, but no one is visiting your site or buying from you. 

You are asking yourself 'Is it my product?'
Am I too expensive? Do I have enough products? You can’t figure out if it’s your product or your pricing. You wonder if you have enough products , or maybe your quality and designs just aren’t good enough.

You wonder 'Is my branding or website broken? Do I need to rebrand and start from scratch?' Have you toyed with the idea of rebranding or rebuilding your website – maybe that’s the problem?

You are almost broke and have already updated your CV, just in case...
You feel like you’ve tried everything and time is running out. If your online store doesn’t start making a profit soon, you are going to have to call it quits and go back to a regular job.

You haven't even launched yet and are scared out of your mind!
You are about to launch your online store. You a want to ensure you have everything in place to start making sales right away.

Are you ready to make THIS YEAR your best year in business yet?

Are you nodding your head?

If any of the above sounds like you, I can help you.

Let me show you how to overcome these challenges. And scale your online store to a 6-figure+ success story!

I want you to imagine your life where you are…

Turning over thousands of dollars in sales each month.

Serving a ton of happy customers who buy from you time and time again.

Being able to share with family and friends how happy and fulfilled you are as each month your online business blooms.

Watching your social media reach, engagement and followers rise each week.

Having huge wait-lists of sold out styles because your beautiful repeat customers can't get enough!

Being your own CEO; you're the boss now!

Setting your business on autopilot and making money while you sleep (or better yet, travel the world)!

Running a profitable and saleable business.


Egidia doubled her sales and increased her conversion rate by 227%
Since taking the Online Store Success program, I’ve doubled my sales, increased my traffic by 100% and improved my conversion rate by 227%.

I was at a point where I was wondering if I’d ever be able to make my business dream a reality, and I can happily say now, that I’m well on my way!

Egidia, Awards Fashion

Would you like to join me in Online Store Success?
If you are determined to make your online store a huge success, now is the time to take action!

Don’t be another business statistic. Arm yourself with the necessary skills and support network to ensure you achieve the profits and lifestyle you deserve.

Module 1




Module 1

Manufacturing, Collection Planning, Wholesaling & Pricing

What we cover in this Module:

- How to find and prepare a manufacturer (for your own designs)
- How to source ready made products
- How to build a collection/product range
- How to sell wholesale to stores
- How to price your products for maximum profits
- Learn how to showcase your products with DIY photography
- Guest recorded interview with Manufacturing specialist Suzanne Christie

Module 2

Nail Your tribe, develop your brand, and nail your messaging 


Module 2

Because after all – you need to know exactly WHO you are selling to and HOW to reach them.

What we cover in this Module:

- Ideal Customer Profiling, Branding Development, Copy Writing
- How to identify your ideal customer & their pain points
- How to build your brand around your ideal client and their needs
- How to write marketing material and copy that resonates with and reaches your ideal customer

Module 3

E-Commerce Success Tools - technology that helps you sell


Module 3

Technology that sells for your while you sleep!

What we cover in this Module:

- How to get your website started for those that don’t already have a site
- How to plan the pages of your website or evaluate your existing website
- How to select the right e-commerce platform for your needs
- How to choose a payment gateway, software, plugins, and other tools that will help you sell
- Guest recorded Interview with Em Winch from Morris Bear – Web Design Expert

Module 4

How to get noticed fast & become the 'it' brand online in your industry 


Module 4

Learn social media success strategies from industry experts. Leverage organic social media platforms to grow your business.

What we cover in this Module:

- How to build a strong organic social media presence and engage with your ideal customers
- How to utilize Instagram Success Strategies including hashtags, captions, and content
- How to make the most of Pinterest
- Guest recorded lecture with Makayla from Social Stylings
- Guest recorded lecture with Lisa Devereaux from Pincredible Marketing

Module 5

grow your List & master Email Marketing campaigns


Module 5

Learn how to build your list quickly and then deliver consistent value to them.

What we cover in this Module:

- How to attract people to your list
- The available software tools to help grown and maintain your list
- What, when and how to send Emails to your list
- How to build an email marketing campaign
- How to build nurture sequences
- How to build Abandoned Cart Sequences
- Email Marketing Script Swipe File

Module 6

master Facebook & Instagram Ads without losing the shirt off your back


Module 6

Learn how to create your own Facebook and Instagram Ads from scratch and monitor their performance.

What we cover in this Module:

- How to recognise the key components of a good Facebook & Instagram ads and ads strategies
- How to install your pixel and what it does
- How to create a Facebook an Instagram Ad from scratch
- How to create custom audiences and use targeting like a ninja!
- How to create retargeting campaigns based on buyers journey
- How to check your results and analytics
- Guest Speaker – Miranda Ivey Facebook Expert

Module 7

websites that sell - Website Conversion & Optimisation

websites that sell - Website Conversion & Optimisation

Module 7

Is your website really built to convert?

What we cover in this Module:

- How do I make my website as effective as possible for sales?
- How to ensure my website is set up to convert as many visitors as possible
- How to ensure that I have good SEO strategies in place
- How to convert abandoned carts into sales
- Guest Expert – Kate Toon, The Recipe for SEO Success

Module 8

Map out your strategy for the year ahead


Module 8

Learn how to assess priorities and opportunities and compile your business strategy framework for the year ahead

What we cover in this Module:

- What is your plan for the year ahead ?
- Who are your current competitors and threats?
- Define your business strategy for the year ahead
- Complete a detailed business strategy
- Learn Jodie’s 5-Step Proven Framework for ongoing success



Expert Masterclasses with industry leaders.

Tools and templates you can use in your business.

Monthly group coaching with Jodie!

A hard copy workbook delivered to your door. 

Plus access the library vault of masterclasses and coaching call replay!


“The course was fabulous! Being able to access Jodie’s knowledge and learnings via her own experiences, is so helpful for all of us just starting out on our own business journey’s.

That kind of information really is invaluable when you are just starting out, so I’m grateful to have had the opportunity to connect with Jodie and the other people in the course.”

Mel, Love My Clutch

First they choose beautiful products. Then they design their online store. They begin to see their business dream becoming a reality.

However, success depends on many factors, and many are quickly disappointed by their lack of success.

But here’s the ugly truth for many online retailers…

People aren't visiting their store.

They are confused and overwhelmed.

Their bank account is empty. Or worse, they still owe money for stock.

They are confused and overwhelmed about all the contradictory advice.

They are at their wits end and don't know what to do.


But here’s the ugly truth for many online retailers…


8 x Monthly Live Q & A calls with Jodie, the Designer and Founder of iland co.and Coach and Mentor at

Join Jodie and the other students on a weekly call where you can bring any questions you have regarding the content or business in general.

Learn from someone who has been in e-commerce for many years and continues to run a successful online fashion store.

Weekly video online modules and tutorials to arm you with the essentials of mastering e-commerce success.

Study these modules at a time convenient to you from your phone or computer.

You will have 12 months access to the online modules, including any updates!

Access a library of Masterclasses with industry experts.

Each of our guest lecturers are considered experts in their fields.

Masterclasses include:

 Product photography
Instagram success strategies
SEO and copywriting
Manufacturing & design
Web design
Pinterest growth strategies

Downloadable workbooks, checklists, templates and references.

Weekly homework challenges, audits and more.

Everything you need ensure you are on the right road to success.

After completing all of the worksheets, you will have a clear business plan for the next 12 months.

12 months access to a Private Facebook Community – a peer- lead, support group where you can meet and collaborate with other like-minded entrepreneurs and get feedback on course content

Jodie and her team are in the group frequently, so you can post any questions here, in between coaching calls.

12 months access to the training hub which includes 7 core modules including over 20 videos, downloads and worksheets.

Study when and where you like and at your own pace.

The learning platform is hosted on Teachable. Access the modules from your computer, ipad or smartphone.



Make this the year you take your online store to new heights!


1 x payment of $997 USD




4 x paymentS of $297 USD

Course begins with Lesson One as soon as you register

join now


I’m so confident this program will give you the building blocks to growing your online store, that I offer a 14-day money back guarantee.

If you work through the first 2 modules, complete the homework and join the coaching calls and still don’t feel like the program is helping you, I will happily refund your money. That’s how much I believe in this program.

See our refunds policy for more information.

i want you to love it

Kate 10x’ed her investment

Jodie’s business advice, strategies and Facebook tutorials have been absolute gold!

She has helped me simplify my pricing system and operations, gain more traffic and sales through Facebook ads and even come up with new products to add to my site! Her advice around Facebook ad campaigns has been incredibly valuable.

I’m so glad made the investment to join this program…

My investment has repaid itself tenfold already!”

Kate, Jimmyhalfpenny

‘This program was amazing’

 It laid the groundwork for setting up your business right. I was a year into having launched a business with minimal planning and guidance, this course took me through step by step in breaking down each element and putting in place a strong base to build upon. It upskills as well as allowing critical reflection to make changes.

Jodie is amazing. She is full of so much passion to grow your business and support to get you there. “

Jen, Fern & the Wolf

“I was feeling stuck and frozen with overwhelm and frustration in my business. I knew what I had to do, but I just wasn’t sure where to start or how to go about it to achieve the results I desired.

The online store success program was delivered in an easy to follow, step by step format which helped me to focus on just one thing at a time.

I found Jodie to be incredibly supportive, available & happy to share her knowledge throughout the course.

It was great to learn from someone who is in the same industry as me and has experienced the same struggles that come with being a solo businesswoman and growing your own business.

I also enjoyed connecting with other like-minded business women and sharing our knowledge along the way. “

Sharon Robertson, Rainsong Designs

Tracey scaled her sales

“I have been operating for many years now and just needed a few new pointers to get my business to the next level. I signed up for Jodie’s course hoping to achieve just this. I was not disappointed.

Jodie was educated in so many different avenues of a business that I could only grow with her valuable information. Jodie was honest and genuine with all her information and help. She went over and beyond what I have ever received in any course I have signed up for. It was worth the investment and I would not hesitate to recommend Jodie.”

Tracey, Goosebumps Clothing

“I’m sure Jodie is a ridiculously busy woman – yet she makes you feel like she has all the time in the world for you.

One thing that I’ve appreciated more than anything is her genuine excitement and enthusiasm for my business.

I’ve loved the intelligent, educated and adult conversation that I’ve had with Jodie and the small group of women in the group. I don’t know what I would have done without her.

Lindy, Aktivaal

Alana took her business to the next level!
“Jodie’s online course and her expertise in social media ads has been instrumental in helping me take my online clothing business to the next level. The course is well presented and extremely practical. I really love how open Jodie is about sharing her online success secrets to help others build their business.

The course modules have been a fabulous learning tool that I am using now and will continue to use in the future. Jodie’s advice for my Facebook ads helped me to understand the world of social media advertising so much more. Even the small bits of advice have had a great impact on my sales.”

Alana, Alana Bree Clothing

Edith refined her online concept and learnt digital marketing skills
“I completed the Online Store Success Programme with Jodie Minto. Jodie is an excellent instructor who really knows her stuff. She obviously is enthusiastic about the topic, and that made the course very enjoyable. Jodie’s willing to share her knowledge, even if we had questions that went beyond the course material.

By following the course, I was able to learn and build on the concept with minimal questions or frustrations. I’m already applying what I learned and signed up for the Mastermind course with Jodie. So much fun.”

Edith, Yoko Fashions Bryon Bay

Copywriter and SEO Expert from

Meet Kate Toon – Copywriter and SEO Expert from

Kate is an award-winning copywriter, SEO consultant, author, podcaster, speaker and hula hooper with almost two decades of experience in all things advertising, digital and writing.

Kate’s the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse.

Kate co-hosts the Hot Copy Podcast, host the Recipe for SEO Success Podcast and the Confessions of a Misfit Entrepreneur Podcast.

Kate joins us via a recorded lecture in Module 7 with some great SEO strategies that you can implement right away!



Instagram Marketing Expert from Social Stylings

Makayla is an Instagram Marketing Specialist specialising in the Fashion industry.

She is passionate about providing modern marketing knowledge and actionable strategies that are specific to the Fashion and Beauty industries.

Whether you are the founder of an up and coming Fashion Label, Online Fashion Boutique or Skincare Brand, Makayla has the knowledge and expertise to grow your Instagram presence.

Makayla teaches implementable Instagram strategies that can save businesses tons of time and money on agency fees.

Makayla joins us via recorded lecture in Module 4 – Social Media Success Strategies, sharing her fashion and lifestyle Instagram expertise!in Module 7 with some great SEO strategies that you can implement right away!


Professional Photography Mentor from Click, Love, Grow

Louise believes that the person behind the camera is the most important factor in taking a good shot – way more significant than having the most expensive camera or 17 different lenses.

And her big, underlying philosophy is… That ANYONE can learn to take amazing photos.

No matter how much experience you’ve had, no matter what sort of equipment you’ve got, and no matter whether you consider yourself ‘artistic’ or not. Really. Photography is a skill like any other – you just need the right teacher, the right techniques, and a little practice.

Louise helps people learn everything they need to know to use their camera effectively and take amazing photos, all in the comfort of your own home.

Louise joins us via recorded lecture in Module 1 – Source & Showcase your Perfect Products!


Pinterest Marketing Expert from PinCredible Marketing

SOCIAL MEDIA PLATFORM WORLDWIDE WITH 70 MILLION USERS! Seriously, it’s enormous, and if you aren’t using it in your business you are missing on a lot of potential sales!

Lisa is passionate about all things Pinterest and educates business owners on how to utilise the platform in order to drive traffic and sales to their websites and businesses.

Lisa shares with us all sort of tips and tricks to make sure you have your Pinterest account set up the right way in order to capture some of the huge amounts of traffic that visit the site, each and every day.

Lisa joins us via recorded lecture in Module 3 – Social Media Success Strategies and we are so glad she does!


Marketing, PR and Facebook Ads Expert

Miranda has 15+ years of experience in Marketing and Publicity working with national and international events, products and people.

By combining her marketing and strategy experience with Facebook Ads, her clients have seen high ROI, exponential email list growth, and launched entrepreneurs and brands with a bang.

Miranda joins us via recorded lecture in Module 6 – Facebook & Instagram Ads!


Swimwear & Production Expert. Modulus Design

Suzanne is an experienced designer, developer and mentor specialising in swim and resort wear.

As a Fashion & Textile graduate from Victoria University in Wellington Suzanne has over 20 years experience working with some of Australia’s most successful swim and surf brands including Billabong, Running Bare, Voodoo Dolls and 2Chillies.

Suzanne joins us via recorded lecture in Module 1 – Sourcing and Showcasing the Perfect Products and is not to be missed!



Make this your most successful year in business EVER!


1 x payment of $997 USD




4 x paymentS of $297 USD

Course begins with Lesson One as soon as you register

join now