Today I’m chatting with Naomi Swalwell from House of Lacuna about her journey of starting and scaling an ethical and sustainable fashion label. We chat about: – How to find manufacturers – Manufacturing and collection/product advice – What the biggest driver of traffic and sales is for House of Lacuna – What it’s like to […]

Oh my word, what was I thinking?! After 8+ years running my fashion eCommerce business and recently sold it, I’ve had some time to reflect on the journey it was. The good, the bad and plain ugly. In today’s episode, I share with you the top 12 (14 actually!) learnings, reflections or plain right dumb […]

Starting your own eCommerce store can be an exciting and rewarding venture, especially in the fast-growing world of online shopping. But where do you begin? In this article, we’ll take you through 10 steps to launching your own eCommerce store and help you turn your dream of starting an online boutique in Australia into a […]

‘I WANT MY MONEY BACK!’ We’ve all received that email. Despite the fact the customer purchased in a 50% off clearance sale that was clearly marked ‘no returns or refunds’. Or that time a customer demanded her money back because the jumpsuit was ‘faulty’. Because she forced it on, despite early signs of it not […]

If you’ve been running Facebook and Instagram ads for a while now for your eCommerce store, you have probably experienced your fair share of 4th quarter ad cost blowouts before. It happens every year, and if you are anything like me, you hope maybe this year will be different… until it’s not. In today’s episode […]

‘When will l finally be able to pay myself?!’ I hear you business friend. If you are anything like me in my early years of eCommerce, every last cent I earned was invested back into marketing and new product development, followed by everyone else. Except me. But my big dream was to quit my day […]

So what IS working right now in Facebook Ads land? Great question. Often we feel like nothing is working and have to stop ourselves from throwing our computer against the wall. Things that used to work just up and stopped overnight. With no explanation as to why. The Meta ‘experts’ keep emailing and calling and […]

We are talking about your winning website, as well as the ultimate challenge of how to drive traffic and customers to your website. So what even is that? Your winning website is obviously your shopfront. That’s what the world sees when they land on your site for the very first time. So we want to […]

Today I am talking to you about building your audience and your brand so that you’re not just launching to nobody that you have hopefully worked to build up an audience ready to launch to as well as having the right tech to support it. Here are some key factors to nail when launching your […]

Today I am talking about all things products, how to source products to sell, or how to manufacture your own products. Hopefully you have a bit of an idea around what it is that you want to sell. You have maybe already created a prototype or sample or something like that. Manufacturing because manufacturing is […]