Today I am talking to you about the fourth quarter Facebook wobbles because we are the week before Black Friday, and if you’re running Facebook and Instagram ads you have probably noticed that either your ad costs have completely blown out or completely stopped working. I just want to let you know first of all, […]

Something I find really upsetting is when I speak with business owners, and they tell me that they’re not actually paying themselves a wage at all and never have it upsets me because why else have we started a business if it’s not to create a career on our own terms? What and why else […]

Call me crazy, but I love Facebook ads! I don’t know why. I’m very strange. But I proudly wave the flag of being a Facebook ads nerd. Facebook ads have helped grow my business iland co. to a million dollar a year business. And I love sharing teaching and managing ads for others and sharing […]

We are talking about your winning website, as well as the ultimate challenge of how to drive traffic and customers to your website. So what even is that? Your winning website is obviously your shopfront. That’s what the world sees when they land on your site for the very first time. So we want to […]

Today I am talking to you about building your audience and your brand so that you’re not just launching to nobody that you have hopefully worked to build up an audience ready to launch to as well as having the right tech to support it. Here are some key factors to nail when launching your […]

Today I am talking about all things products, how to source products to sell, or how to manufacture your own products. Hopefully you have a bit of an idea around what it is that you want to sell. You have maybe already created a prototype or sample or something like that. Manufacturing because manufacturing is […]

Today, we are going to talk about conversion killers or reasons why your website isn’t converting. I’m going to take you through five different areas of your website that might be stopping potential customers in their tracks from hitting add to cart and popping in their credit card details. Because I know it takes time […]

Today we are talking about the metrics and analytics you need to measure on your online store. I know this sounds kind of boring and a little bit dry. However, as business owners, we really need to be able to wrap our head around these numbers because inside of this data, and these analytics as […]

So today, I am talking to you about what you can do when things aren’t going to plan in your online store and the four areas you can go back and check and and do a deep dive and problem solve what might be going wrong for you. Your conversion rate? The very first thing […]

I have just returned from a lovely week-long holiday on Hamilton Island, which is our first family holiday in a long time. The distance and time away is just what I needed in my both my personal and business life. What I discovered on holidays is that I hadn’t had a chance to stop and […]