The real issues causing low sales & stopping you from scaling, TUNE IN APPLE PODCASTS | SPOTIFY | GOOGLE PLAY

In today’s podcast we’re unraveling the true challenge that’s been holding you back from reaching your sales aspirations: it’s all about traffic and conversions.

Last week we explored the myth surrounding your products and prices as potential sales obstacles.  So now, let’s tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals will remain elusive. Think of traffic as the lifeblood of your eCommerce venture; without it, sales simply won’t materialise.

But not all website visitors are created equal. Some are new, cold visitors, while others are warm, returning ones. The crucial question: how many visitors do you need daily? This hinges on your conversion rate. A typical eCommerce conversion rate is around 1%. That means, out of 100 targeted daily visitors, you might expect just one sale. Imagine aiming for $2,000 in daily sales; with a 1% conversion rate, you’d need a staggering 2,000 visitors daily.

So, how can you drive this traffic to your store? There are two main approaches:

•   Organic Traffic: This comes naturally through non-paid search engine results or organic social media posts. Think SEO optimisation, content-driven marketing, and engaging blog posts.
•   Paid Traffic: This involves visitors coming through paid advertising, like Facebook, Instagram, Google Ads, and more.

It’s a smart strategy to combine both organic and paid traffic methods. If rapid traffic increase is your goal, paid strategies like Facebook and Instagram ads are your go-to solution.

For an in-depth analysis of your daily visitor needs, check out the helpful calculator I’ve designed: Website Visitor Calculator

Building a robust traffic strategy and optimising conversions are key aspects I dive into within the Online Store Success program.  The last round of Online Store Success for 2023 starts August 21.  Grab your spot while there are still places!

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What I cover in today’s episode is just a little of what I teach inside of Online Store Success where we dive much deeper into using the power of paid Social Media ads.

In Online Store Success you will learn how to get started DIY’ing your Facebook and Instagram ads (and save thousands each month on agency fees).

You will learn everything from technical set-up to creating audiences, and how to build ads for both cold and warm audiences.

You will also learn the latest strategies as to what’s working and what’s not and how to create a paid traffic sales funnel for your store, AND  how to measure your results including knowing which ads to turn off and which to scale

Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep. Be sure to put your name on the waitlist at onlinestoresuccess.com or in the show notes.

See you next week when we chat about knowing your numbers, that is reading your analytics to get a handle on your business.

Links:

Online Store Success – www.onlinestoresuccess.com

Google Chrome – Meta Pixel Helper

One-Ad-Wonder Workshop Series Mini-Course

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Ready to take your online store with low sales to the next level?

Grab your free calculator here: https://courses.jodieminto.com/calculator

Buy One-Ad-Wonder here: https://courses.jodieminto.com/ads-with-jodie

And take a look at all of my programs here: www.jodieminto.com

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TUNE IN APPLE PODCASTS | SPOTIFY | GOOGLE PLAY

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