For those of you who’ve been tuning in on our podcast, you know that my focus has always been on guiding aspiring entrepreneurs through the thrilling (yet daunting) process of starting their own online ventures. Today, I’m excited to share with you the inspiring story of Egidia from Gigi and Co, who transformed her passion […]

If you’ve been tuning into our podcast or you’re a regular reader here, you’ll know I’m all about the power of branching out and making your mark in the world of e-commerce. Many dream of crafting a thriving online business, and while the go-to advice often points towards launching a stand-alone store, today we’re bucking […]

Building a successful business takes more than just passion—it’s a blend of resilience, strategic insights, and of course—power tools. But even with these, the road to success is not without its challenges. Cash flow management, the balance between personal well-being and business demands, and the stark realities of running a business from a remote location […]

There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform has become increasingly easier to navigate, machine learning continues to improve and for many, costs have decreased (especially those that have embraced best practices). I go into even more detail about my predictions on my podcast, Online Store […]

How to Amplify Your Online Sales You’ve poured your heart and soul into creating a beautiful business and launching your online digital marketing ecommerce site, anticipating a flood of customers. But the reality is a slow stream of website traffic and modest sales. It’s time to shift gears and adopt a robust eCommerce digital marketing […]

If you have been running your online business for a while now, you have probably realised that traffic, or website visitors, are the lifeblood of any eCommerce store.  Because, from all the website visitors that come past your store each day, only 1-2% will actually go ahead and buy.  In other words, for every 100 […]

If you’ve been following me for a while or joined one of my courses, you will have heard me hammer on about the power of email marketing.  Email marketing is one of the cheapest and most effective marketing tactics available to us and is also one of the most underutilised.  Often eCommerce business owners are […]

Google Ads are a powerful tool to add to your eCommerce marketing arsenal. With Google being the main place people are searching for answers on the internet, it makes sense to connect with them directly to your products and services. However, Google Ads aren’t right for every business all the time.  So how do you […]

I love Facebook and Instagram paid Ads.  Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store. As someone deeply passionate about this topic, I can’t help but emphasise the tremendous impact that paid social media ads can have on driving […]

I want to share a conversation I recently had with my brilliant business coach, Stevie Dillon, on building a business that truly aligns with your values. Stevie’s journey and insights have been transformative for me, and I can’t wait to pass them on to you. Stevie, a seasoned entrepreneur known for her Business Sweet Spot, […]