Money, Mindset & Million-Dollar Moves – with Denise Duffield-Thomas

When it comes to growing a successful business, many entrepreneurs focus on strategy, marketing, and sales—but often overlook one of the most powerful factors in their success: money mindset.

The way you think, feel, and act around money impacts how much you earn, how you price your products, and whether you step into your full potential as a business owner.

In this episode, I’m joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, as we unpack the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves.

📌 Listen to the full episode here:

What is Money Mindset (and Why Does It Matter)?

Your money mindset is the collection of beliefs, attitudes, and emotions you have around money. It influences:

✔️ How you set your prices
✔️ Whether you feel comfortable charging your worth
✔️ How you handle financial challenges in business
✔️ Your ability to scale without overworking

Many business owners operate with limiting money beliefs they’ve absorbed over the years—whether from childhood, society, or past experiences. These beliefs can keep them stuck in patterns of undercharging, overdelivering, and feeling guilty about making money.

Denise explains that recognising and rewiring these money blocks is the first step to creating financial success without burnout.

The Most Common Money Blocks Holding You Back

During our chat, Denise shared the biggest money blocks she sees holding entrepreneurs back from reaching their next income level:

1. “I have to work harder to earn more.”

Many of us were raised with the belief that success requires hustling, long hours, and sacrifice. While effort is important, Denise reminds us that hard work alone doesn’t determine your income—your strategy, pricing, and mindset do.

🔹 Shift your thinking: More hours worked doesn’t always equal more money. Focus on working smarter, not harder, and allowing money to flow in without burnout.

2. “People won’t pay that much.”

A major block that stops business owners from raising their prices is the fear that customers won’t pay. Denise explains that this is usually a reflection of our own money fears rather than an actual market limitation.

🔹 Shift your thinking: People value confidence, positioning, and quality. If you believe in your product or service, others will too.

3. “More money will solve my problems.”

It’s easy to assume that earning more will automatically fix financial stress or mindset struggles, but Denise warns that unless we upgrade our money mindset, we’ll continue to experience the same challenges—just at a higher level.

🔹 Shift your thinking: Work on your relationship with money now so you can hold and manage more wealth effectively.

How to Start Making Million-Dollar Moves

If you’re ready to break through money blocks and start earning more with confidence, Denise suggests a few key mindset shifts:

1. Upgrade Your Environment

How you surround yourself with money-related cues impacts your financial energy. This doesn’t mean buying expensive things—it means creating a space that reflects where you want to be financially.

✔️ Declutter your workspace to invite fresh energy
✔️ Organise your finances so they feel easy to manage
✔️ Treat your money with respect—track it, save it, and invest wisely

2. Get Comfortable Talking About Money

Many entrepreneurs avoid conversations about money because they feel uncomfortable or embarrassed. But the more you talk about it, the easier it becomes to charge fairly, set boundaries, and make empowered decisions.

✔️ Be upfront about your pricing
✔️ Practise saying your rates with confidence
✔️ Surround yourself with other successful business owners who normalise financial success

3. Make Price Increases a Habit

Instead of waiting for the perfect time to raise your prices, Denise suggests making small, consistent increases over time.

✔️ Test slightly higher pricing with new customers
✔️ Offer value-based pricing instead of underpricing yourself out of fear
✔️ Remember: The right clients will always pay for quality

Final Thoughts: Step Into Financial Freedom

Your money mindset has the power to either hold you back or set you free. If you’ve been struggling with undercharging, financial guilt, or overworking yourself, this is your sign to start making mindset shifts today.

By recognising limiting beliefs, upgrading your financial confidence, and surrounding yourself with abundance-focused thinking, you can step into financial success—without burnout.

About the Guest: Denise Duffield-Thomas

Denise Duffield-Thomas is a money mindset mentor, bestselling author, and business coach who helps entrepreneurs break through money blocks and build wealth with ease.

She’s passionate about helping women ditch undercharging, self-sabotage, and guilt around making money so they can create financial freedom—without burnout.