How to Scale Online Store Success: Insights from Mastermind Clients
If you’re determined to create, launch, and scale your own fashion, lifestyle, or beauty product business online without falling into those expensive pitfalls, this is for you.
I started my online fashion store from scratch while working full-time in the corporate world, juggling young kids, and living in the Middle East. I eventually scaled that business to become a seven-figure-a-year online brand and sold it last year. This show is dedicated to showing you how I did it and how you can do it too.
Today, I’m share what’s working for my mastermind clients right now. Despite the challenging economy, with high inflation, interest rates, and living costs, my clients are achieving their biggest months ever, smashing their sales goals. Here’s a deep dive into what’s driving their success.
What’s working right now in fashion e-commerce (despite our economic climate)
1. Clarity: Identifying What Works
The first step to success is getting clear about what’s working in your business. This involves deep diving into your numbers and data across all platforms, including Shopify and Facebook ads. By understanding where there’s opportunity and what’s performing well, you can avoid unnecessary changes and focus on proven strategies.
Data Detective Work
Shopify Analysis: Check your best-performing countries and their conversion rates. Identify your hero products or unicorn products that drive most of your sales.
Marketing Channels: Analyse your organic analytics, paid ads, and email marketing performance to identify what’s working best.
2. Simplicity: Streamlining Your Efforts
Once you’ve identified what’s working, the next step is to simplify your efforts. Focus on those successful elements and remove everything else.
Streamlining Strategies
Inventory Management: Grade your inventory (A, B, and C) and focus on best-selling (A grade) products. Reduce efforts on slower-moving (C grade) stock.
Marketing Focus: Don’t feel pressured to constantly create new products. Instead, reiterate and focus on your best-selling styles.
3. Amplification: Boosting What Works
With clarity and simplicity in place, the final step is to amplify your efforts on what’s working. This means turning up the dial on successful strategies and channels.
Amplification Techniques
Marketing Channels: Invest more in the marketing channels that yield the best results. For many, this might be Facebook ads. Focus on high-performing campaigns and expand their reach.
Ad Campaigns: Use advantage-plus shopping campaigns and other effective ad strategies to maximise sales. I offer a free swipe file with tips on optimising these campaigns.
Are you ready to follow in this footsteps and create your own successful eCommerce store? Remember, success isn’t just about the passion; it’s about the strategy and resources you leverage. To learn more about how work with me, visit https://jodieminto.com/work-with-me
7 Figure Scale Collective
Tailored for fashion entrepreneurs aiming to achieve seven-figure success. Over six months, I’ll guide you through my proven framework, the Lifestyle eCommerce Method, providing personalised coaching, group sessions, access to a supportive community, and more. Plus, you’ll gain access to all my online courses and exclusive VIP retreats – including one scheduled for the Gold Coast, Queensland, in September!
If you’re ready to transform your fashion brand and step confidently into your role as CEO, I encourage you to apply. For more details, visit https://courses.jodieminto.com/mastermind
Additional Resources
Freebie on Facebook Ad Strategies: Comment “Facebook” on any of my posts to receive a DM with a link to download my free swipe file.
Upcoming Masterclass: Join my free masterclass on strategies to take you from six to seven figures. Click here to learn more.
