What if you could scale your fashion or lifestyle brand—without working longer hours, taking huge financial risks, or sacrificing more time with your family?

What if your growth felt sustainable, your sales were consistent, and your business finally gave you the freedom you started it for?

If that’s what you’re craving—
you’re in the right place.

Whether you're building momentum or scaling to six-figure months, I’ll help you grow with smarter strategy, simpler systems, and support that actually works. 

Find out how →

What if you could scale your fashion or lifestyle brand—without working longer hours, taking huge financial risks, or sacrificing more time with your family?

What if your growth felt sustainable, your sales were consistent, and your business finally gave you the freedom you started it for?

If that’s what you’re craving—
you’re in the right place.

Whether you're building momentum or scaling to six-figure months, I’ll help you grow with smarter strategy, simpler systems, and support that actually works.

Learn how →

You’ve poured your heart, soul—and let’s be honest, a lot of cash—into building your brand.

But despite all the effort, the sales still feel inconsistent. The wins are fleeting, and the stress? Constant.

It doesn’t have to be this way.

You don’t need to keep guessing, doing more, or pushing harder. What you need is a clear strategy, smart systems, and the right support to turn your brand into a consistently profitable business—without sacrificing your lifestyle to make it happen.

Hi, I'm Jodie Minto 👋

I’m a 7-figure fashion brand founder, award-winning e-commerce coach, and host of Online Store Success—one of Australia’s Top 30 Marketing Podcasts.

With over 20 years in business and 10+ years building and scaling my own fashion brand, I help fashion and lifestyle founders grow sustainably—without burnout, second-guessing, or sacrificing their lifestyle.

I’ve built it, scaled it, and sold it—and now I coach others to do the same. Think strategy, structure, and real support—not fluff or hustle culture.

As a wife and mum, I also understand the juggle—and I’m here to help you build a business that supports your life, not competes with it.

Let’s grow your brand →
Ready to build a business that gives you the freedom to create, the flexibility to breathe, and the income to grow—on your terms?
If you’re done with quick fixes and craving real, sustainable growth, there are a few powerful ways we can work together.
 

See what’s possible ⬇️

Real Client Results

As trusted by

$20M+

In sales for my students & clients

1,000+

OVER E-COMMERCE BUSINESS OWNERS HELPED

2013

LAUNCHED MY FASHION BRAND, ILAND CO.

2023

SOLD MY 7-FIGURE ONLINE FASHION BUSINESS

20+

YEARS IN BUSINESS AND MARKETING 

Explore how we can work together ⬇️ 

Coaching 

Ready to move beyond group courses and receive personalised, 1:1 support to scale your online store?

My coaching packages are designed to give you the tailored guidance and expert advice you need to take your e-commerce business to the next level. Find out more about my Mastermind and coaching products.

learn more →

Courses

Ready to kickstart your e-commerce journey and start seeing real results?

My online courses are perfect for new founders who want to build a solid foundation for growth. With step-by-step guidance, you’ll learn the strategies that can help you scale your online store and achieve consistent sales.

LEARN MORE →

Events

Join me and a vibrant community of ambitious, inspiring women in business for an in-person event happening this year.

If you’ve been craving genuine conversations, fresh perspectives, and the chance to build real connections with like-minded women, consider this your personal invitation.

LEARN MORE →
SUBSCRIBE

The Online Store Success Podcast

The podcast for fashion and lifestyle brand owners ready to scale their online stores.

      FREE RESOURCES

      Free Guide

      3 x Costly e-Commerce Mistakes Stopping You From Scaling to $100K Months

      Inside you'll discover:

      ✔️ The #1 inventory mistake that’s killing your cash flow

      ✔️ Why doing all the marketing is a recipe for burnout

      ✔️ The missing piece that’s preventing you from scaling smoothly

      DOWNLOAD NOW →

       

      Swipe my

      Top 5 Facebook Ads Strategies

      Working for Fashion & Lifestyle Online Stores right now

      Discover...

      What's changed this year for Facebook Ads and how to use these changes to your advantage

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      Listen to my FREE Audio Facebook Ads Playlist Now!

      Sick of wasting money on Facebook and Instagram Ads that don't deliver?

      When to know if your business is ready for Facebook and Instagram Ads

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      FREEBIES

      Free Guide

      3 x Costly e-Commerce Mistakes Stopping You From Scaling to $100K Months

      Inside you'll discover:

      ✔️ The #1 inventory mistake that’s killing your cash flow

      ✔️ Why doing all the marketing is a recipe for burnout

      ✔️ The missing piece that’s preventing you from scaling smoothly

      DOWNLOAD NOW →

      Swipe my...

      Top 5 Facebook Ads Strategies

      Working for Fashion & Lifestyle Online Stores right now

      Discover...

      What's changed this year for Facebook Ads and how to use these changes to your advantage

      DOWNLOAD NOW →

      Awards & certifications

      THE LATEST

      From the Blog

      Money, Mindset & Million-Dollar Moves – with Denise Duffield-Thomas

      10 Things to Look for When Searching for an e-commerce Coach

      Why You Should Build Your E-Commerce Website with Shopify

      go to the blog →

      CONNECT WITH ME ON

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      @iamjodieminto