86. How long should I let my Facebook ads run for before turning them off?

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question!

Building and launching Facebook ads is one thing, but knowing when to turn them off is another.

Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend.

Before we dive into those specifics, we need to first understand what your "goal cost per sale" is. How much are you willing to spend on Facebook ads to acquire one sale?

I share a simple way to calculate this for your own online store using your product's price point.

From here, we can then look at the right time to pull the plug on your ad campaign if it's not delivering the results you want.

Hint: you want to give Facebook the chance to optimise and learn, so ensuring you've spent at LEAST your goal cost per sale amount is key before making any decisions.

Tune into today's short and punchy episode to get all the specifics on how long to run your Facebook ad campaign, what to look for and how to make the call to switch it off.

Links:

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