50. The real issue that is stopping you from scaling your sales

In today’s podcast we're unraveling the true challenge that's been holding you back from reaching your sales aspirations: it's all about traffic and conversions.

Last week we explored the myth surrounding your products and prices as potential sales obstacles.  So now, let's tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals will remain elusive. Think of traffic as the lifeblood of your eCommerce venture; without it, sales simply won't materialise.

But not all website visitors are created equal. Some are new, cold visitors, while others are warm, returning ones. The crucial question: how many visitors do you need daily? This hinges on your conversion rate. A typical eCommerce conversion rate is around 1%. That means, out of 100 targeted daily visitors, you might expect just one sale. Imagine aiming for $2,000 in daily sales; with a 1% conversion rate, you'd need a staggering 2,000 visitors daily.

So, how can you drive this traffic to your store? There are two main approaches:

•   Organic Traffic: This comes naturally through non-paid search engine results or organic social media posts. Think SEO optimisation, content-driven marketing, and engaging blog posts.
•   Paid Traffic: This involves visitors coming through paid advertising, like Facebook, Instagram, Google Ads, and more.

It's a smart strategy to combine both organic and paid traffic methods. If rapid traffic increase is your goal, paid strategies like Facebook and Instagram ads are your go-to solution.

For an in-depth analysis of your daily visitor needs, check out the helpful calculator I've designed: Website Visitor Calculator

Building a robust traffic strategy and optimising conversions are key aspects I dive into within the Online Store Success program.  The last round of Online Store Success for 2023 starts August 21.  Grab your spot while there are still places!