All Episodes
Episodes
99. Meta ads best practices for your online store in 2024/2025
Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert.
In...
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98. Common e-commerce growth pitfalls (and how to avoid them)
Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can...
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97. The e-commerce scaling strategies you need to scale to $1 million a year
If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down...
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96. The 3 x key growth stages of your e-commerce business
In this episode, I’m diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is...
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95. How 'above the line' thinking can transform your business
Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience.
Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb...
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94. My Story, selling on Etsy, and paid ads - My interview with Dylan Jahraus from Etsy Sellers
In today’s episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and...
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93. From Meta Ads to High-Impact SEO: Navigating Digital Marketing - Interview with Nicki Sciberras
In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki’s...
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92. Easy Black Friday strategies for 2024
Are you on the fence as to whether or not you want to participate in Black Friday this year?
You're not alone.
Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to...
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91. Mastering Meta's Advantage + Shopping Campaigns
Are you making the most of Meta’s Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly.
But what if you don’t?
You could be wasting your...
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90. Mastering e-commerce success - my interview with Miranda Ivey
In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store,...
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89. 90% of you told me this is your biggest problem right now
Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your...
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88. How I Took My Business from $0k to $170k a Month Online - Part 2
When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing...
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