Like every woman I’ve ever met, I wear a lot of hats and it’s not always easy to swap one out for the other.
HI, I'M Jodie
5 Big Mistakes Women Make When Launching Their Online Fashion or Lifestyle Store
(AND HOW TO AVOID THEM!)
GRAB IT NOW
So you’ve decided to launch an online store? Great! Now it’s time to get familiar with all the tech and software systems that bring your store to life.
If youdon’t have an online store idea yet check out how you can Create the life of your dreams visualize it and do it here.
If you have started researching e-commerce platforms already, you will have noticed there are a couple of big players, namely Shopify and WooCommerce, and perhaps you are confused as to which one is best?
You might have discovered there are pro’s and con’s for each, all with varying pricing and reviews.
Let me highlight my experiences with each platform as well as pro’s and con’s for each.
Now I must admit I’m a Shopify fan and user through and through. I use Shopfiy for my own online store, iland co. and love it. But aside from my opinion, here are the pro’s and con’s for four of the leading e-commerce platform:
Shopify is an all-in-one solution which enables you to create an online store, manage your products, and handle payments using a single service.
WooCommerce is a self-hosted software for eCommerce. This means that you can tap into the code and access various parts of your store for more customizable options.
WooCommerce gives you a lot of freedom to build everything into your store which is crucial for your team. It also means that you can run your business in conjunction with a WordPress blog but remember that the freedom that you get from WooCommerce comes at a price. In other words, you need to know how to handle the technical side of your site and keep it safe.
Big Cartel is the only e-commerce platform around which lets you sell online for free, and is best suited to creatives with small-scale businesses selling individual products (such as art or jewellery pieces).
Squarespace was initially designed to be a website first and an online store second. It was created as a solution for building and maintaining content–based websites but with the relatively recent addition of e-commerce to Squarespace’s feature set, the two tools have become increasingly similar and technically, you can now use either to create a content-driven website or sell products online.
All 4 platforms offer a free two-week trial so you can try before you commit allowing you time to find the right fit for your business.
I hope this information will help you to decide which e-commerce platform to use for your online store. All four offer something a little different so hopefully, we’ve provided a little clarity into the differences and you can find the right platform to complement your business model.
If you have decided to go with Shopify, I actually have a great training course which takes you step by step, through building your own site. It’s so easy, I even did it, and re-built my own Shopify store, iland co. in a weekend!