What is crowdfunding Like the name suggests, crowdfunding is funding a product, venture, business, idea or concept, via pledges from supporters (aka the crowd). Often this is done as an exchange by way of a ‘reward’ for the pledge (eg: first release of the product you are offering, a ticket to a VIP function, […]

Our friend Google is an important consideration for small and online business owners, however, too many business owners often ignore this powerful marketing opportunity and with devastating impacts on their bottom line. When you get your SEO right, Google (and other search engines) essentially brings new potential customers to your front door. So the question […]

Newsflash: You don’t have to spend a fortune on influencers! In fact, when it comes to working with influencers, the cost alone is rarely a good indication of how suitable they are for your target market. It’s difficult to put firm numbers around influencer marketing, however, sources claim that influencer marketing is a multi-billion dollar […]

If you follow me on Facebook (here) you may have seen that recently I was trolled quiet seriously across all my social media pages. Sadly, as my public profile increases so does my risk of being trolled. What I have learnt from this recent experience is that with the right tools up your sleeve, the […]

Money mistakes in your business, are you making these? “What if, rather then you serving your business, your business served you” – Mike Michalowicz Did you know that most online businesses use an age-old accounting method that actually results in us paying ourselves last and generating a profit rarely? We operate from a completely flawed model […]

I wanted to share a behind the scenes sneak peek into my new and improved Online Store Success program! For those of you that haven’t heard about it, it’s an 8-week program combined of online lectures, live support and group coaching calls aimed at women who have their own online stores or are about to […]

Thanks to user-friendly platforms like Shopify, it has become completely possible to launch an E-Commerce website overnight, however, I have noticed an increasing number of clients forgetting to put in place some of the simple configurations to make your customer gets the best online shopping experience from you. Whether you use Shopify, Woo-Commerce, Zoey, Magento […]

Most online business owners recognise the importance of creating good quality online content on a consistent basis, however, what may come as a surprise is that building engagement with your audience is equally important and often something online business owners struggle to achieve. I thought it was the time that I share my proven tactics […]

Abandon Cart emails. Yes, they can be a bit of a pain to put in place, but trust me when I say it’s worth the pain. According to Sales Cycle, 75% of customers put items in their online shopping cart only to leave the site without completing their purchase. That is a large volume of […]

Facebook Ads are a cost-effective way of driving customers to your website, however, if you are just starting out with Facebook Ads, it can all seem a bit overwhelming and a little terrifying as you realise this is real money you are investing in your Ads performance. Here is the good news. Facebook Ads can […]