Hello friend,   Today on the podcast, I’m chatting about why your product isn’t the problem. You see many of my students and clients come to me asking ‘is there something wrong with my product? Why is no one buying from me?’ And 99% of the time my answer is the same – you simply aren’t […]

Today I’m chatting with Naomi Swalwell from House of Lacuna about her journey of starting and scaling an ethical and sustainable fashion label. We chat about: – How to find manufacturers – Manufacturing and collection/product advice – What the biggest driver of traffic and sales is for House of Lacuna – What it’s like to […]

Oh my word, what was I thinking?! After 8+ years running my fashion eCommerce business and recently sold it, I’ve had some time to reflect on the journey it was. The good, the bad and plain ugly. In today’s episode, I share with you the top 12 (14 actually!) learnings, reflections or plain right dumb […]

Hello friend, It has been a while. A lot has been going on in my world, as I’m sure it has yours, which has kept me away from the microphone and keyboard and having lots of day naps.  Excuses, excuses, I know. I’m SORRY! In this episode, I’m sharing an exciting update with you.  I […]

‘I WANT MY MONEY BACK!’ We’ve all received that email. Despite the fact the customer purchased in a 50% off clearance sale that was clearly marked ‘no returns or refunds’. Or that time a customer demanded her money back because the jumpsuit was ‘faulty’. Because she forced it on, despite early signs of it not […]

If you’ve been running Facebook and Instagram ads for a while now for your eCommerce store, you have probably experienced your fair share of 4th quarter ad cost blowouts before. It happens every year, and if you are anything like me, you hope maybe this year will be different… until it’s not. In today’s episode […]

Hello, I have an update for you this week. You just wouldn’t read about it. Honestly, I feel kind of silly. But also, sometimes the universe works in funny ways. So let me share with you what’s going on, and what has changed in the space of one week since I should hit an episode […]

But perhaps not a lifetime? My iland co. story Welcome to this week’s episode of Online Store Success So in this week’s episode, I want to tell you a story. It’s a true story, with all the highs and lows you’d expect.. And better still, it’s my story. And it includes some amazing lessons, some […]

What’s that I see? Applications are open for eComm Ads Academy! 👀⁠ If you are an established online boutique owner looking to confidently and profitably take control of your FB and IG Ads Management yourself (even if you have tried and failed in the past!)⁠⁠eComm Ads Academy is for you if:⁠⁠✔️ You feel like you […]

Ah, the million dollar question. Is your eCommerce store ready for paid Facebook Ads? ‘Do I have enough products?’ ‘Is my website good enough?’ ‘Will I go broke?’ ‘Will I make a fool of myself?’ I hear you and your inner doom spiralling thoughts. Lots of online store business owners keep themselves awake at night […]