‘I WANT MY MONEY BACK!’ We’ve all received that email. Despite the fact the customer purchased in a 50% off clearance sale that was clearly marked ‘no returns or refunds’. Or that time a customer demanded her money back because the jumpsuit was ‘faulty’. Because she forced it on, despite early signs of it not […]

If you’ve been running Facebook and Instagram ads for a while now for your eCommerce store, you have probably experienced your fair share of 4th quarter ad cost blowouts before. It happens every year, and if you are anything like me, you hope maybe this year will be different… until it’s not. In today’s episode […]

But perhaps not a lifetime? My iland co. story Welcome to this week’s episode of Online Store Success So in this week’s episode, I want to tell you a story. It’s a true story, with all the highs and lows you’d expect.. And better still, it’s my story. And it includes some amazing lessons, some […]

So what IS working right now in the Facebook Ads Australia land? Great question. Often we feel like nothing is working and have to stop ourselves from throwing our computer against the wall. Things that used to work just up and stopped overnight. With no explanation as to why. The Meta ‘experts’ keep emailing and […]

I’ve also just returned from spending a week in Melbourne where I exhibited at my very first wholesale trade show for iland co., where I don’t want to completely say it was a disaster. It is borderline. So today I’m going to share with you what my top five lessons were regarding exhibiting at your […]

Today I am talking about all things sourcing products, how to source products to sell, or how to manufacture your own products. Hopefully you have a bit of an idea around what it is that you want to sell. You have maybe already created a prototype or sample or something like that. Manufacturing and Sourcing […]

Sitting on your phone wondering what an earth to share to your Instagram to promote your eCommerce business? Stuck for ideas that aren’t just ‘buy my stuff!’? Today’s episode shares four different contents ideas you can use to promote your online store, that doesn’t sound like a cheap, second hand car salesman. If you would […]

What is your why in business? I have just returned from a lovely week-long holiday on Hamilton Island, which is our first family holiday in a long time. The distance and time away is just what I needed in my both my personal and business life. What I discovered on holidays is that I hadn’t […]

Setting retail prices for your online store can be quite a difficult decision. We obviously are in business to make a profit but we also have that fear of not wanting to overprice our products and then make zero sales! Many, many online store owners find themselves antagonising over their prices.After running my own online […]

10 key elements to succeed in your eCommerce store To be successful in your online business eCommerce store, you should treat your website as if it were a real life store. First impressions are important, right? If you approached a shop and found that there were boxes at the front door, cobwebs in the window, […]