But perhaps not a lifetime? My iland co. story Welcome to this week’s episode of Online Store Success So in this week’s episode, I want to tell you a story. It’s a true story, with all the highs and lows you’d expect.. And better still, it’s my story. And it includes some amazing lessons, some […]

Call me crazy, but I love Facebook ads! I don’t know why. I’m very strange. But I proudly wave the flag of being a Facebook ads nerd. Facebook ads have helped grow my business iland co. to a million dollar a year business. And I love sharing teaching and managing ads for others and sharing […]

I’ve also just returned from spending a week in Melbourne where I exhibited at my very first wholesale trade show for iland co., where I don’t want to completely say it was a disaster. It is borderline. So today I’m going to share with you what my top five lessons were regarding exhibiting at your […]

Today I am talking about all things products, how to source products to sell, or how to manufacture your own products. Hopefully you have a bit of an idea around what it is that you want to sell. You have maybe already created a prototype or sample or something like that. Manufacturing because manufacturing is […]

Sometimes we can use our social media posts to be social rather than salesy for our business. Creating content that isn’t all salesy helps you build connection, credibility, value and also gives you the option opportunity to promote your products.  Posting on social media, I know for us, Instagram feels like it’s just a never […]

I have just returned from a lovely week-long holiday on Hamilton Island, which is our first family holiday in a long time. The distance and time away is just what I needed in my both my personal and business life. What I discovered on holidays is that I hadn’t had a chance to stop and […]

Setting your recommended retail prices for your online store can be quite a difficult decision. We obviously are in business to make a profit but we also have that fear of not wanting to overprice our products and then make zero sales! Many, many online store owners find themselves antagonising over their prices.After running my […]

10 key elements to succeed in your eCommerce store   To be successful in your online business, you should treat your website as if it were a real life store. First impressions are important, right? If you approached a shop and found that there were boxes at the front door, cobwebs in the window, and […]

The importance of list building and how to build yours! List building, aka growing your mailing list by collecting email addresses, is such an important part of the eCommerce business. These emails or people are your leads and the most likely customers to buy your products. You can market to them and share your campaigns […]

Easter is only days away, and if you haven’t put together any Easter campaign ideas to drive sales – it’s not too late. It doesn’t have to be anything super lavish or special, but riding the bandwagon of Easter goodwill and relaxation is key to making some last-minute sales. Every Easter shows a significant rise […]