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Building a successful multi-six figure business with one hero product with Louise Carter from Baby Luno

For those of you who’ve been following our podcast, you know my mission has always been to inspire and guide budding entrepreneurs on their journey to creating successful online businesses. Today, I’m thrilled to share with you the captivating story of Louise Carter from Baby Luno, who turned a simple yet ingenious idea into a […]

From Sweden with Love: Louise Carter’s Journey to Building Baby Luno

76. 5 x Big Facebook Ad Mistakes e-commerce business owners make (and how to avoid them!)

If you’ve been with me for a while, attending my webinars or diving into my past podcast episodes, you know how strongly I advocate for the proper use of Facebook ads. Unlike typical marketing woes, Facebook advertising offers a direct path to your target market but is not without its pitfalls. Too often, I see […]

How to Avoid Common Facebook Ad Mistakes: Insights from My Experience

Unlock Your Shopify Store's Potential Finding the Right Business Coach for Online Success

Hey there, fellow Shopify store owner.  Are you ready to take your online business to new heights but feel like you could use some expert guidance? Look no further! In this post, I’ll guide you through the process of finding the perfect business coach to help you grow your sales and elevate your online store’s […]

Unlock Your Shopify Store’s Potential: Finding the Right Business Coach for Online Success

74. How to hire your first VA in your eCommerce business with Michelle Abitria from the Outsourcing Crew

In the hustle of building and managing an eCommerce business, the myriad demands can stretch even the most seasoned entrepreneur thin. It’s not uncommon to find business owners juggling customer service, marketing, and day-to-day operations—often at the cost of their personal lives and, ironically, their company’s potential to scale efficiently. Recognising the stressful reality of […]

Unlocking Business Growth: How outsourcing a VA can transform your eCommerce business

Episode 73. Turning a passion for fashion into an online business, with Egidia of GiGi and Co.

For those of you who’ve been tuning in on our podcast, you know that my focus has always been on guiding aspiring entrepreneurs through the thrilling (yet daunting) process of starting their own online ventures. Today, I’m excited to share with you the inspiring story of Egidia from Gigi and Co, who transformed her passion […]

Passion, Pivot, Profit: Egidia’s journey from fashion enthusiast to online business mogul

Finding success on Etsy with Rosie Lyell from The Happy Folk. The Online Store Success Podcast

If you’ve been tuning into our podcast or you’re a regular reader here, you’ll know I’m all about the power of branching out and making your mark in the world of e-commerce. Many dream of crafting a thriving online business, and while the go-to advice often points towards launching a stand-alone store, today we’re bucking […]

The Art of Mastering Esty: Expert Tips from Rosie Lyelle of the Happy Folk

How a simple product pivot can skyrocket your business, with Jane Robertson from Millwoods. The Online Store Success Podcast

Building a successful business takes more than just passion—it’s a blend of resilience, strategic insights, and of course—power tools. But even with these, the road to success is not without its challenges. Cash flow management, the balance between personal well-being and business demands, and the stark realities of running a business from a remote location […]

Millwoods Shoes Business Success

Hello friend,   Today I’m chatting about overcoming burnout in business and life, and how I’ve been slowly coming back to life.  Tune in to hear what’s working for me, and how some strategies and tips might help you if you are feeling the same. Enjoy! TUNE IN APPLE PODCASTS | SPOTIFY | GOOGLE PLAY References […]

30. Overcoming Burnout In Business (and life!)

Hello friend,   Today on the podcast, I’m chatting about why your product isn’t the problem. You see many of my students and clients come to me asking ‘is there something wrong with my product? Why is no one buying from me?’ And 99% of the time my answer is the same – you simply aren’t […]

29. Why your products aren’t the problem (and what actually is)

House of lacuna interview with Jodie minto

Today I’m chatting with Naomi Swalwell from House of Lacuna about her journey of starting and scaling an ethical and sustainable fashion label. We chat about: – How to find manufacturers – Manufacturing and collection/product advice – What the biggest driver of traffic and sales is for House of Lacuna – What it’s like to […]

28. Launching and scaling an ethical fashion label with Naomi Swalwell from House of Lacuna


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