Hello friend,   Today on the podcast, I’m chatting about why your product isn’t the problem. You see many of my students and clients come to me asking ‘is there something wrong with my product? Why is no one buying from me?’ And 99% of the time my answer is the same – you simply aren’t […]

Today I’m chatting with Naomi Swalwell from House of Lacuna about her journey of starting and scaling an ethical and sustainable fashion label. We chat about: – How to find manufacturers – Manufacturing and collection/product advice – What the biggest driver of traffic and sales is for House of Lacuna – What it’s like to […]

I’ve just officially exited my eCommerce business, iland co. and have been enjoying some downtime to rest and recoup after the rollercoaster that has been the past few years. I know I’ve been quiet here and on socials while I take a minute to breathe, and if I’m honest I’ve been feeling quite burnt out.  […]

Oh my word, what was I thinking?! After 8+ years running my fashion eCommerce business and recently sold it, I’ve had some time to reflect on the journey it was. The good, the bad and plain ugly. In today’s episode, I share with you the top 12 (14 actually!) learnings, reflections or plain right dumb […]

Hello friend, It has been a while. A lot has been going on in my world, as I’m sure it has yours, which has kept me away from the microphone and keyboard and having lots of day naps.  Excuses, excuses, I know. I’m SORRY! In this episode, I’m sharing an exciting update with you.  I […]

Starting your own eCommerce store can be an exciting and rewarding venture, especially in the fast-growing world of online shopping. But where do you begin? In this article, we’ll take you through 10 steps to launching your own eCommerce store and help you turn your dream of starting an online boutique in Australia into a […]

‘I WANT MY MONEY BACK!’ We’ve all received that email. Despite the fact the customer purchased in a 50% off clearance sale that was clearly marked ‘no returns or refunds’. Or that time a customer demanded her money back because the jumpsuit was ‘faulty’. Because she forced it on, despite early signs of it not […]

If you’ve been running Facebook and Instagram ads for a while now for your eCommerce store, you have probably experienced your fair share of 4th quarter ad cost blowouts before. It happens every year, and if you are anything like me, you hope maybe this year will be different… until it’s not. In today’s episode […]

But perhaps not a lifetime? My iland co. story Welcome to this week’s episode of Online Store Success So in this week’s episode, I want to tell you a story. It’s a true story, with all the highs and lows you’d expect.. And better still, it’s my story. And it includes some amazing lessons, some […]

So what IS working right now in Facebook Ads land? Great question. Often we feel like nothing is working and have to stop ourselves from throwing our computer against the wall. Things that used to work just up and stopped overnight. With no explanation as to why. The Meta ‘experts’ keep emailing and calling and […]