Four content ideas that aren’t so salesy Sometimes we can use our social media posts to be social rather than salesy for our business. Creating content that isn’t all salesy helps you build connection, credibility, value and also gives you the option opportunity to promote your products.  Posting on social media, I know for us, […]

Reconnecting with your why I have just returned from a lovely week-long holiday on Hamilton Island, which is our first family holiday in a long time. The distance and time away is just what I needed in my both my personal and business life. What I discovered on holidays is that I hadn’t had a […]

How to set your retail prices Setting your recommended retail prices for your online store can be quite a difficult decision. We obviously are in business to make a profit but we also have that fear of not wanting to overprice our products and then make zero sales!Many, many online store owners find themselves antagonising […]

10 key elements to succeed in your eCommerce store   To be successful in your online business, you should treat your website as if it were a real life store. First impressions are important, right? If you approached a shop and found that there were boxes at the front door, cobwebs in the window, and […]

The importance of list building and how to build yours! List building, aka growing your mailing list by collecting email addresses, is such an important part of the eCommerce business. These emails or people are your leads and the most likely customers to buy your products. You can market to them and share your campaigns […]

Easter is only days away, and if you haven’t put together any Easter campaign ideas to drive sales – it’s not too late. It doesn’t have to be anything super lavish or special, but riding the bandwagon of Easter goodwill and relaxation is key to making some last-minute sales. Every Easter shows a significant rise […]

BASIC FUNDAMENTALS SALES IDEAS   The word ‘sales’ can often make you cringe and want to crawl into a cave but let’s face it, most businesses require some kind of ‘sale’ to operate whether you’re selling a house, a course, a dress or even sales ideas.   As someone that’s been working in the online […]

How to pick the right e-commerce platform for your online store: So you’ve decided to launch an online store? Great! Now it’s time to get familiar with all the tech and software systems that bring your store to life. If youdon’t have an online store idea yet check out how you can Create the life […]

Deciding on your recommended retail price is often a tricky consideration.  Many online store owners find themselves spending far too much antagonising over. ‘Will I make more sales if my prices are cheaper?’ ‘If I set my prices too high will I scare people away?’ Or ‘Would I be better to serve fewer customers but at […]

5 Ways to reduce your refund requests Refund requests are part and parcel of having an online store and people request refunds for a variety of different reasons. Think about the way you shop. I know for myself, when I’m shopping online and there are a few styles I really like but can’t decide between, […]