Podcasts have become increasingly popular and are a fantastic way to absorb information, news or even entertainment while you are on the go or multitasking. For busy entrepreneurs or aspiring entrepreneurs, they are a fantastic way of keeping on top of industry trends or changes in the marketplace. One of my goals this year was […]

5 Podcasts every entrepreneur should follow

I’ve been reading Arianna Huffington ‘Thrive’ and considering the metrics of success that we so often focus on, and the measures that should really matter to us and the community as a whole. In her book, Arianna shares that society has been reduced to just two measures of success – money and power. For some, they […]

How to redefine your success measures

Have you ever been to a restaurant just because someone recommended it to you? Of course, you have! We all have. Sometimes I’ve been without ever knowing what cuisine they are serving, I just know that *INSERT FRIEND NAME HERE* said the place was awesome. That’s the power of social proof. In the world of […]

3 Proven Ways to Build Social Proof

In the early days of launching a new business, it’s pretty standard for our motivation levels to be super high.  We complete tasks at breakneck speed, chasing down goals and achieving wins along the way. And then, something happens. Something comes along and disrupts our flow and before we know it, we are sitting on […]

5 Tips to stay motivated in your business

  What is crowdfunding Like the name suggests, crowdfunding is funding a product, venture, business, idea or concept, via pledges from supporters (aka the crowd). Often this is done as an exchange by way of a ‘reward’ for the pledge (eg: first release of the product you are offering, a ticket to a VIP function, […]

What you need to know about crowdfunding

Our friend Google is an important consideration for small and online business owners, however, too many business owners often ignore this powerful marketing opportunity and with devastating impacts on their bottom line. When you get your SEO right, Google (and other search engines) essentially brings new potential customers to your front door. So the question […]

How to write SEO friendly content

Last week I shared my Top 5 tips on how to work with Influencers. The tips I shared a valuable for anyone wanting to trial influencer marketing for their business, but so often business owners will reach out to mega social media stars and be deterred by the large fees that come with having your […]

How Micro-Influencers are changing the game!

Newsflash: You don’t have to spend a fortune on influencers! In fact, when it comes to working with influencers, the cost alone is rarely a good indication of how suitable they are for your target market. It’s difficult to put firm numbers around influencer marketing, however, sources claim that influencer marketing is a multi-billion dollar […]

Top 5 Tips on How To Work With Influencers

If you follow me on Facebook (here) you may have seen that recently I was trolled quiet seriously across all my social media pages. Sadly, as my public profile increases so does my risk of being trolled. What I have learnt from this recent experience is that with the right tools up your sleeve, the […]

5 Tips for Dealing with Trolls

  “What if, rather then you serving your business, your business served you” – Mike Michalowicz Did you know that most online businesses use an age-old accounting method that actually results in us paying ourselves last and generating a profit rarely? We operate from a completely flawed model and sadly, many business owners consider this to […]

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