Conversion Killers Today, we are going to talk about conversion killers or reasons why your website isn’t converting. I’m going to take you through five different areas of your website that might be stopping potential customers in their tracks from hitting add to cart and popping in their credit card details. Because I know it […]

Metrics to measure in your online store Today we are talking about the metrics and analytics you need to measure on your online store. I know this sounds kind of boring and a little bit dry. However, as business owners, we really need to be able to wrap our head around these numbers because inside […]

When Things Aren’t Going To Plan So today, I am talking to you about what you can do when things aren’t going to plan in your online store and the four areas you can go back and check and and do a deep dive and problem solve what might be going wrong for you. Your […]

Four content ideas that aren’t so salesy Sometimes we can use our social media posts to be social rather than salesy for our business. Creating content that isn’t all salesy helps you build connection, credibility, value and also gives you the option opportunity to promote your products.  Posting on social media, I know for us, […]

Reconnecting with your why I have just returned from a lovely week-long holiday on Hamilton Island, which is our first family holiday in a long time. The distance and time away is just what I needed in my both my personal and business life. What I discovered on holidays is that I hadn’t had a […]

How to set your retail prices Setting your recommended retail prices for your online store can be quite a difficult decision. We obviously are in business to make a profit but we also have that fear of not wanting to overprice our products and then make zero sales!Many, many online store owners find themselves antagonising […]

The Five Biggest Facebook Ad Mistakes Now, I’m one that is all about promoting using paid traffic strategies within your whole eCommerce marketing plan because I know firsthand how quickly they can help you scale your success! However, there are few common trip ups people make when setting up their ads. There’s a science and […]

10 key elements to succeed in your eCommerce store   To be successful in your online business, you should treat your website as if it were a real life store. First impressions are important, right? If you approached a shop and found that there were boxes at the front door, cobwebs in the window, and […]

The importance of list building and how to build yours! List building, aka growing your mailing list by collecting email addresses, is such an important part of the eCommerce business. These emails or people are your leads and the most likely customers to buy your products. You can market to them and share your campaigns […]

The financial and emotional rollercoaster that is the life of an online retail business owner, is certainly not one for the faint-hearted. One month you are planning on buying a small island, and the next you’re scraping pennies together to pay for the next round of stock.   If you, like me, sell seasonal products […]