Well hello there!
I'm Jodie Minto, I'm an entrepreneur, Mother of 2 and a fierce dog lover. I also founded and still run, Australian fashion label iland co.
Want to know a truth bomb as an online store owner?
It’s not just about having a killer product.
You also have to be the copywriter, the marketer, the customer service agent, the profit and margin calculator, social media guru, manufacturing gun and sometimes even the model or photographer... (hopefully not both at once!).
How do I know?
Because e-commerce is my second language and as they say, this isn't my first rodeo.
Let me share with you my story…
Six years ago I was living in the Middle East with my husband and 2 young children. I was working full-time in a corporate job that I loathed. I was burnt out and exhausted and desperate to quit my job. I needed a change and I wanted to be my own boss, work my own hours and be in charge of my own destiny.
I was searching for a way to quit my job. What business could I start?
On a trip back to Australia I saw these beautiful kimonos that women were wearing to the beach over their swimsuits. I instantly recognised that they were also similar to the traditional Abaya that Emirati women wear in Dubai (where I was living).
I felt I could create a fusion of these two garments into a beautiful piece that would appeal to different cultures.
I headed to the local fabric souq in the streets of Al Satwa, Dubai and so my iland co. journey began.
Like many, I started at the local market stalls. The product sold well. My new business looked like it had potential. I was still working my full-time job but now I was hopeful that this business was my answer.
My next step was to scale so I could quit my job. And I knew online sales was the answer. People seemed to love my product, how hard could it be?
With much excitement, I launched my first online store. My business dream was finally becoming a reality.
But quickly my optimism faded. I just wasn’t getting the traffic or sales I needed.
I began researching and studying everything I could about e-commerce. Digital marketing, copywriting, social media and Facebook ads – there was so much to learn.
I sought the help of international fashion industry experts. I hired a Business Coach and I attended many Conferences and Masterminds. I was determined to make it work.
I began testing different strategies in my business. But I was learning the hard way with a lot of trial and error. I spent time on the wrong things. And I invested a lot of money in things that just didn’t work.
But FINALLY, traffic and sales began to grow.
I can still remember having my first $5K month. I was so excited – my hours and hours of hard work was beginning to pay off.
My email list and social media following began to grow. YES! I had cracked the code.
I could hardly believe my eyes as I watched my business grow. My online sales started to hit the $10k, then $20K and then $30K, $40K and $50k+ every month.
Today, I couldn’t be prouder of iland co. It hasn’t been an easy journey. But it is one I am very proud of.
I now sell out of new collections within days. I have thousands of loyal customer buying from me time and time again. And my business now supports me to enjoy a wonderful lifestyle. I get to be my own boss every day. I get to have fun designing new Collections. And best of all, I enjoy the lifestyle I’ve always wanted.
Would you like me to give you the exact strategies I use for iland co. ?
Being an online retailer can be very tough. But it can also be very profitable and give you the lifestyle you want.