I'm Jodie, and like all women, I wear many hats - metaphorically speaking, of course! I'm a wife, mother of 2, entrepreneur, friend, founder, C.E.O and coach.
Let me share with you my story…
Six years ago I was living in the Middle East with my husband and 2 young children. I was working full-time in a corporate job that I loathed. I was burnt out and exhausted and desperate to quit my job. I needed a change and I wanted to be my own boss, work my own hours and be in charge of my own destiny.
I was searching for a way to quit my job. What business could I start?
On a trip back to Australia I saw these beautiful kimonos that women were wearing to the beach over their swimsuits. I instantly recognised that they were also similar to the traditional Abaya that Emirati women wear in Dubai (where I was living).
I felt I could create a fusion of these two garments into a beautiful piece that would appeal to different cultures.
I headed to the local fabric souq in the streets of Al Satwa, Dubai and so my iland co. journey began.
Like many, I started at the local market stalls. The product sold well. My new business looked like it had potential. I was still working my full-time job but now I was hopeful that this business was my answer.
My next step was to scale so I could quit my job. And I knew online sales was the answer. People seemed to love my product, how hard could it be?
With much excitement, I launched my first online store. My business dream was finally becoming a reality.
But quickly my optimism faded. I just wasn’t getting the traffic or sales I needed.
I began researching and studying everything I could about e-commerce. Digital marketing, copywriting, social media and Facebook ads – there was so much to learn.
I sought the help of international fashion industry experts. I hired a Business Coach and I attended many Conferences and Masterminds. I was determined to make it work.
I began testing different strategies in my business. But I was learning the hard way with a lot of trial and error. I spent time on the wrong things. And I invested a lot of money in things that just didn’t work.
But FINALLY, traffic and sales began to grow.
I can still remember having my first $5K month. I was so excited – my hours and hours of hard work was beginning to pay off.
My email list and social media following began to grow. YES! I had cracked the code.
I could hardly believe my eyes as I watched my business grow. My online sales started to hit the $10k, then $20K and then $30K+ every month.
Today, I couldn’t be prouder of iland co. It hasn’t been an easy journey. But it is one I am very proud of.
I now sell out of new collections within days. I have thousands of loyal customer buying from me time and time again. And my business now supports me to enjoy a wonderful lifestyle. I get to be my own boss every day. I get to have fun designing new Collections. And best of all, I enjoy the lifestyle I’ve always wanted.
Would you like me to give you the exact strategies I use for iland co. ?
Being an online retailer can be very tough. But it can also be very profitable and give you the lifestyle you want.