Like you, I was someone who knew there had to be something more than the 9-5 grind out there for me.
A job - no, a career - that I could love, that would provide me uncapped earnings, that would fit around the lifestyle I wanted to lead, where I could be my own boss, and work from anywhere.
This was seven years ago. I was living in the Middle East with my husband and two young children. I loathed my full-time corporate job because I was burnt out and exhausted, and everything felt hopeless.
It just so happened that on a trip back to Australia, I spotted women wearing these beautiful summer kimonos. They were stunning, and I had this vision of a fusion between east and west, with a design that married the Arabic abaya and Japanese kimono.
My iland co. journey began.
Like many, I started at the local market stalls. The product sold well. My new business looked like it had potential. I was still working my full-time job but now I was hopeful that this business was my answer. This was it, I thought. The big time.
My next step was to scale so I could quit my job. And I knew selling online was the answer. People seemed to love my product, how hard could it be?
With much excitement, I launched my first online store. My business dream was finally becoming a reality.
But quickly my optimism faded. Because: crickets.
Turns out, traffic and sales don’t come just because you press ‘publish’ on your website and run a few social media posts.
So, I began researching and studying everything I could about eCommerce. Digital marketing, copywriting, social media and Facebook ads – I was ravenous for it all.
I sought the help of international fashion industry experts. I hired a business coach and I attended many conferences and masterminds. I was determined to make it work.
I began testing different strategies in my business. But I was learning the hard way with a lot of trial and error. I spent time on the wrong things. And I invested a lot of money in things that just didn’t work.
I can still remember having my first $5K month. I was so excited – my hours and hours of hard work were beginning to pay off.
My email list and social media strategy started converting to sales. My ad choices were returning huge ROI. My website was ranking for sought-after keywords and visitors were adding to cart like nobody’s business.
Plus, the branding, customer service and user experience work I had put in was leading to glowing reviews which encouraged others to buy, too. YES! I had cracked the code.
I could hardly believe my eyes as I watched my little business catapult. My online sales started to hit the $10k, then $20K, $50K, $100K - and now $150K+ - every month.
It hasn’t been an easy journey, but I couldn’t be prouder of iland co.
I now sell out of new collections within days. I have thousands of loyal customers buying from me time and time again. And my business supports me to enjoy a wonderful lifestyle as my own boss. I get to have fun designing new collections. And best of all, I enjoy the lifestyle I’ve always wanted.
Does this sound familiar? You’ve got the product - in fact, you love the product - but the sales just aren’t happening?
The foundations are all there: you’ve got a website, you’re happy with your product, you’ve got all your channels set up, you’ve got an email hoster, you’ve got an ads account...
...But something isn’t converting. Things aren’t set up right for big profits and you’re scratching your head with no idea why.
You’ve heard of building your list and sending them strategic emails - but what does that mean, really?
You know building an enduring brand story is important - but you’re not a writer, so how do you do that?
You see free training for ads all the time but nothing really seems to work. It’s just not applicable or it’s too tricky. So, you’re spending wasted dollars on poor performing ads.
SEO is all about keywords. Seems easy enough. But where do you start and how do you make it work quickly for you?
Sure, you could do what I did. Go through the process of trial-and-error until you learn, wasting money, wasting time, with your family on your back about why your business hasn’t kicked off yet.
Or you could learn from an award-winning eCommerce mentor who already has and save yourself the headache.