When I launched my first online store, I was fuelled with enthusiasm, passion and a whole lot of blind faith. How hard could it be?
I was already planning the 50 different ways I was going to quit my corporate job. I couldn't wait to run away to a tropical island to start living my laptop lifestyle - but fast forward 12 months, and I'm hustling like crazy at market stalls with a website that isn't making a single sale.
You see, I didn't realise how hard it was to drive traffic to a website. Or, even harder, how to turn those visitors into buying, repeat customers.
I've learnt a lot since then. Now, my online store turns over more than a million dollars each year. No markets needed.
I enjoy flexibility, freedom and profit, helming a successful fashion business in a lifestyle location. I even mentor others now. And it's because of that mentoring that I see the same themes appearing over and over again. In fact, they're the same 5 common mistakes that almost every business owner makes each time.
I made these mistakes too! But the good news? You can fix them, and quickly. But only if you know what they are, and how.