How do I know about these mistakes? 

Because I made all of them when I launched my online store six years ago...

I know first hand how frustrating it can be to have a spare bedroom full of stock but no customers buying.

I know well that sinking feeling when you check your Shopify App each morning to see a big fat $0 in online sales. 

But it doesn't have to be this way. 

I've taken my fashion business from market stalls to millions, and I if can do it, you certainly can too!

With the right blueprint, you too can start getting more traffic and sales.

Download this free eBook today to start making more conversions online today.



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I'm Jodie Minto, award-winning eCommerce coach.

Seven years ago I was living in the Middle East with my husband and two young children. I was working full-time in a corporate job that I loathed - I was burnt out and exhausted and desperate to quit. I needed a change and I wanted to be my own boss, work my own hours and be in charge of my own destiny.

It just so happened that on a trip back to Australia I spotted women wearing these beautiful summer kimonos, and I had an idea to marry the designs of the Arabic abaya with the Japanese kimono for a beautiful garment that was versatile, comfortable and stylish. My ilandco. journey began.

Like many, I started at the local market stalls but I knew that the big-time would be in the online world. I needed the scale it to a point where I was earning enough money that I could finally quit my job. How hard could it be?

With much excitement, I launched my first online store. My business dream was finally becoming a reality.

But quickly my optimism faded - I just wasn’t getting the traffic or sales I needed.

I began researching and studying everything I could about e-Commerce. Digital marketing, copywriting, social media and Facebook ads – there was so much to learn and I was ravenous for it all.

I sought the help of international fashion industry experts. I hired a business coach and I attended conferences and masterminds. I was determined to make it work. 

I began testing different strategies in my business. But I was learning the hard way with a lot of trial and error. Looking back, I spent time on the wrong things, and invested a lot of money in things that just didn’t work.

But eventually, traffic and sales began to grow.


I can still remember having my first $5K month. I was so excited – my hours of hard work were beginning to pay off. 

My email list and social media following began to grow. YES! I had cracked the code. 

I could hardly believe my eyes as I watched my business grow. My online sales started to hit the $10k, then $20K, then $50K+, and now $150K! - every month. 

Today, I couldn’t be prouder of iland co. It hasn’t been an easy journey.

I now sell out of new collections within days. I have thousands of loyal customer buying from me time and time again. And my business now supports me to enjoy a wonderful lifestyle where I get to be my own boss every day.

Would you like me to share what I have learnt with you? Would you like me to give you the exact strategies we use for iland co.?

Being an online retailer can be very tough. But it can also be very profitable and give you the lifestyle you want. I have poured my heart into these resources that help other business owners achieve what I have, and I am so proud and humbled when it works for them the way it has for me.

Let me show you how it’s done. 


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