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Struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?  After 6+ years of coaching eCommerce clients, my guess is you have a traffic problem, and that your products, prices and website are fine! A lack of consistent, quality daily visits (traffic) is the problem more often than not.

Today I’m unpacking how you can get clear on EXACTLY how much traffic you need each day in order to meet your sales goals.  Let’s get started.

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Welcome to this episode of Online Store Success. 

Today I’m chatting about daily website visitors and how many you really need in order to meet your sales goals.

After 6+ years of coaching other online store owners, AND running my own eComm store for 9 years, I know that traffic aka website visitors is the lifeblood of an online store.  No traffic = no sales, it’s as simple as that.

But not all traffic is the same.  There is cold traffic versus warm traffic, there is higher quality traffic that comes from organic searches, recommendations or returning customers, and there is lesser quality traffic that might come from a ‘traffic’ campaign in Facebook or a bot (the horror!).

But lack of traffic is more often than not the biggest challenge online store owners face BUT they don’t always realise it’s their biggest issue.  Online store owners often assume it’s their products, prices, website or a thousand other things 

So how much traffic do YOU need each day to meet your sales goals?

Well, that depends on a few factors.

What is your average order value? 

What is your average conversion rate?

And HOW much sales/revenue do you want to make each day?

These metrics will guide you as to how many daily visitors you need.

Let’s break this down so more.

On average 1%- 2%  of website visitors (aka traffic) will actually buy from you… For the sake of easy calculations let’s call it 1%.  That means for every 100 targeted visitors coming to your site each day, you can expect around 1 person to buy… which isn’t a lot right? 😳

Now let’s say your average order value is $100 and you would like to make $2,000 a day in sales.

You would need 20 sales a day.  

Now we are saying your conversion rate is 1% so in order to have 20 visitors purchase from you, you will need to attract 2,000 website visitors a day.  And I can tell you from first-hand experience, 2,000 a day is no easy feat.

So how do we drive traffic to our stores?

There are a number of different ways and as mentioned, some produce different quality of traffic and some methods are easier than others.

Organic traffic refers to website visitors who discover and visit an eCommerce business through non-paid, natural search engine results or other organic sources. 

Paid traffic, on the other hand, involves visitors who arrive at an eCommerce website through paid advertising campaigns, such as pay-per-click (PPC) ads or social media ads.

Let’s talk about the main ways:

Organic Traffic:

• SEO – Search engine optimization – which includes onsite and off-site optimizations to help customers see your business at the top of their search results
• Through organic social media posts (ie not paid)
• Content-driven marketing that results in people clicking through to your site, such as blog posts

Paid Traffic:

• Paid traffic via channels such as Facebook and Instagram ads,
• Influencer campaigns
• Google Ads
• TikTok, Pinterest or other social media paid ads
• Any other form of paid advertising

It’s important we use a combination of both organic and paid traffic strategies, but if you need to increase traffic FAST, paid traffic strategies are my recommendation. Paid ads such as Facebook and Instagram allow you to send targeted traffic to your website and quickly and are the easiest lever to pull in your business when you need to up your daily visitors.

I have a great mini-training series called One-Ad-Wonder that walks you through campaign set-up (in less than one hour) using a strategy that will bring you your next 10 eComm sales with the simplest, fastest, Facebook ad on the internet. 

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Want to calculate your own traffic needs? 

I have created a handy calculator for my students to reverse engineer EXACTLY how many website visitors they need each day to meet their sales goals based on their conversion rate and average order size.  

And I’m now offering it to you for FREE for a limited time. 

With my handy tool, you can easily determine the daily traffic you need to achieve your sales targets. Plus, you can explore how increasing your conversion rate and average order value can affect your traffic requirements.

Say goodbye to guesswork and hello to data-driven decisions with my Traffic and Conversions Calculator. Try it out now and take your eCommerce business to the next level!

Download your free Traffic Calculator today.

And I look forward to gracing your earbuds again next week with a special guest, Kate Toon, to chat about her latest book, 6-Figures in school hours – you don’t want to miss this!

Chat next week!

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Ready to take your online store to the next level?

Grab your free calculator here: https://courses.jodieminto.com/calculator

Buy One-Ad-Wonder here: https://courses.jodieminto.com/ads-with-jodie

And take a look at all of my programs here: www.jodieminto.com

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