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5 Big Mistakes Women Make When Launching Their Online Fashion or Lifestyle Store
(AND HOW TO AVOID THEM!)
GRAB IT NOW
You have done all the work to increase website traffic but you are wondering why your customer is not clicking the all-powerful “add to cart” button?
With these 4 easy to implement tips, you can create high converting copy for your online store including product descriptions, promotions and more!
And the best part – it is easy to do!
Ready to get started?
Is your product description interesting? Is it how you would describe the product to a friend?
I always recommend reading your product descriptions out loud once to hear how it sounds. If it doesn’t SOUND like how you would describe the product to a close friend, then it probably needs a revamp.
An especially great example of a brand doing this well is Nasty Gal. All their product names and descriptions sound like you are having a conversation with your bestie! They don’t just sell shoes, they sell “Heh Sweet thing heels” using language that resonates with their target audience.
Speechwriters have sprinkled these into many of the notable speeches throughout history – and the great news is you can use them too in your product description copy.
There is even a list of 595 power words you can look to incorporate here.
But what is a power word? In its simplest form, a power word is a word that triggers an emotional response. Used in a phrase this can become a powerful sales tool in your bag of tactics.
A word to the wise – don’t overuse them as power words, when used to excess, can deter customers rather than engage.
While drafting your product descriptions, look for words or opportunities where you could inject a little more life. Then play with adding a power word and then read it out loud to hear how it sounds.
Remember – the description needs to sound like it would if you were telling your friends about the product for the first time.
Scannable copy is text that is easy for a customer to skim read or find what they are most interested in easily. Statistically, online shoppers only read about 15% of your copy so the best way to make sure you turn your viewer into a happy shopper is to present the information in scannable pieces.
Include bullet points, headings, sub-headings, line breaks and any other formatting that will break up your copy and highlight key points.
Almost everything you do on your website, especially anything that involves copy, needs to be SEO optimised.
But how? By incorporating keywords in a meaningful way of course!
Now I know your next question… how do I know what keywords to use?
There are tools to help you with this. Shopify makes a recommendation here that may be helpful, but I generally use trusty Google.
Google analytics will provide you with some keyword insights in terms of acquisition (aka How people found your site) which can be helpful. If some keywords are performing quite well, you may like to double down on those for a period of time and measure the results.
The other method I play with is looking at the autofill responses in Google when I start typing words such as “Kimono” or “Kaftan” to see what type of search phrases and words people are looking for. Google will autofill with the top 5.
If you search for a keyword, for example, “Kimono” – have a look at the bolded terms under each search result. This can also be leveraged for your own keyword research.
Keywords can be (should be) included in your page title, alt tags on images, and your product descriptions as a minimum.
Need to bring more traffic to your now improved product copy? Download my freebie below to boost traffic fast!